2023-11-27 16:03:49
The latest installations include more than 25,000 LED modules that, when combined, are long enough to go two and a half laps around the circuit, bright enough to light up the sky and aim to supercharge the viewing experience for professional racing fans
Samsung Electronics America announced that it has brought Samsung display technologies to the highly anticipated FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023 through its partnership with Liberty Media and Las Vegas Grand Prix, Inc. With lights out on the 18th November, spectators attending the race in Las Vegas or watching from around the world were able to see Samsung’s display technologies shine throughout the Las Vegas Grand Prix pit building, including 3 extra-large grandstand screens with a total of 3.8 million pixels, a dynamic, slim screen that serves as a backdrop for the entrance escalator, as well as a new “star” in the sky, an LED display in the shape of the F1 logo – the dazzling LED display that It is located at the top of the 304-meter-long building’s rooftop and is so bright that it can even be visible from outer space.
“As F1 viewership soars in the US, Liberty Media and the Las Vegas Grand Prix are focused on delivering the most memorable experiences for fans in attendance, as well as watching the broadcast around the world,” said James Fishler, Senior Vice President of Samsung Electronics America’s Display and Home Entertainment divisions. “The 2023 Las Vegas Grand Prix is a turning point for motorsports as the installation of these world-class Samsung displays dramatically adorns the Las Vegas Grand Prix pit building and revolutionizes the way fans in the stands watch to this race.”
No rooftop logo from F1
The 2616 square meter 10mm LED display with over 22 million pixels stretches 146 meters – longer than a football pitch – and reflects the shape of the F1 logo, thrilling viewers watching from home while broadcasters use the board to provide more immersive, up-close views of the race.
Trapeze escalator
The 137 square meter 3.9mm escalator LED display is designed to create a “wow” moment as it presents stunning content using over 9 million pixels.
Grandstand
The stands are equipped with three 87-square-meter Samsung 8mm LED screens with over 1.2 million pixels to enhance the viewing experience for all attendees in attendance, ensuring that not a moment of the action is missed. The new displays feature Samsung’s latest advanced HDR10+ technology, with brightness of over 8,000 nits, to provide the most dynamic image quality, even on the sunniest of days.
The F1 rooftop logo, trapeze escalator and three grandstand displays feature more than 33 million Samsung LED pixels and span over 2,972 square meters and together are long enough to go two and a half laps around the Las Vegas Strip Circuit.
“Las Vegas is poised to host an F1 Grand Prix event of the most impressive magnitude and we are excited to deliver enhanced experiences to our fans,” said Renee Wilm, CEO of Las Vegas Grand Prix, Inc.. “Through our partnership, We are achieving this goal with the innovative technology Samsung has brought to the Las Vegas Strip Circuit.”
Samsung’s partnership with Liberty Media and Las Vegas Grand Prix, Inc. is just one of the many ways the company is revolutionizing the fan experience in professional sports leagues. In addition to the displays featured at the Las Vegas Formula 1 Grand Prix, Samsung utilizes state-of-the-art LED technology in notable locations across the country, including Hollywood Park, Citi Field e Minute Maid Park. Samsung also brings the excitement of the stadium and racetrack into the living room with its line of Samsung Neo QLED 8K and 4K TVs with realistic image and sound. For Formula 1 fans who want to get behind the wheel, the curved monitor Samsung Odyssey Neo G9 delivers an immersive racing gaming experience with continuous, hyper-fast action and unmatched UHD color and depth.
To learn more regarding Samsung’s live events and sports signage solutions, visit:
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