The powerful 200 MP sensor, Nightography and other benefits of the Galaxy S23 5G lineup allow TV commercials to be recorded in professional quality directly from the smartphone
Samsung debuts, this Sunday (12), a TV campaign recorded entirely with smartphones from the Galaxy S23 5G* line, showing the advanced video capabilities and all the potential of these devices for the industry.
The campaign consists of three films in all, and the first will be shown this Sunday night, during the break of the American football championship final, on closed channels. The film, developed in partnership with Leo Burnett Tailor Made, is a testament to the power and versatility of the Galaxy S23 Ultra 5G cameras, which, by making use of advanced image stabilization and professional-grade lenses, rival those of cameras and equipment traditional professionals.
“This campaign demonstrates the potential of the cameras of the recently launched Galaxy S23 Ultra 5G”, says Lúcia Bittar, Marketing Director of the Mobile Experience area at Samsung Brazil. “We are proud to show people what is possible with these smartphones and how they can change the way we produce TV commercials and other productions of the genre”, she concludes.
The Galaxy S23 Ultra 5G, being a smartphone, allowed to complete the filming in smaller spaces, as well as to create high quality visuals and images through its ultra-wide camera, which would be more complex to achieve with a traditional structure. This opens up new horizons for creative filmmakers, who can now produce content without the need for bulky and expensive equipment.
“The innovations in the Galaxy S23 5G lineup capture the attention of the industry, as Samsung’s technologies pave the way for a future where professional-grade photography and video can be achieved with a single device. This new era of image capture with smartphones is ready to revolutionize the market, making it easier, more accessible and profitable for companies of all sizes”, adds Lúcia.
The campaign was shot using the Galaxy S23 Ultra 5G’s powerful camera, which lets footage take on a cinematic look with 8K video upscaled at 30 frames per second and a wider angle. This advanced image processing not only delivers scenes with incredible colors, contrast and resolution, but also allows for greater creative freedom, since the number of pixels makes it possible to zoom in on the image easily, creating cutouts without losing quality and richness of detail. – a perfect boon for photographers and creators or just capturing life’s best moments.
O Nightography1 is also highlighted in the commercial. Samsung’s concept for photos and videos produced in a wide variety of light conditions – and which has been improved on in the S23 5G range – uses advanced algorithms to combine multiple photos into one vibrant, detailed image. Which, once more, gives even more freedom when it comes to creating content, be it video or photo.
The campaign
The first film will be shown this Sunday, February 12, from 8:30 pm, during the intervals of the transmission of the American football championship final. It will also be shown during the intervals of game transmissions of the biggest basketball leagues in the world, in addition to intervals of international football championships, on closed channels.
The piece features scenes recorded in POV, acronym for “point of view”, in Portuguese. This means that the images are captured from the point of view of the character, who interacts with an American football and a basketball in exciting shots full of action. The images highlight details of the Galaxy S23 5G line devices, such as the elegant design, its powerful cameras and the exclusive Snapdragon® 8 Gen 2 for Galaxy processor2.
For Alessandra Sadock, Creative Experience Director at Leo Burnett Tailor Made, the ability to record professional movies with a smartphone opens up countless creative possibilities. “In addition to being three films fully contextualized to the schedule, the most incredible thing regarding this campaign was the experience of shooting three big commercials for the first time, with a huge production structure, with the Samsung Galaxy S23 5G”, she says. “We took advantage of resources such as not needing to retreat for filming, for example. And the quality is impeccable, we were able to demonstrate in the production of the commercials what we conveyed in the campaign: the quality of the camera”, she explains.
“I was very excited regarding the proposal to shoot the POV campaign films with the Galaxy S23 5G. Having equipment like this in hand is a powerful tool to produce films, content, music videos and copyrights, in addition to being an ally when it comes to visiting locations and designing the film with the team”, says Thayna Laduano, director of the commercial. “The professional features of the Galaxy S23 Ultra 5G gave us super cool control over exposure, speed and focus. In terms of capture and quality of the raw file, the smartphone also surprises, with high resolution and the possibility of capturing beautiful scenes in low light with impressive performance, he concludes.
Learn more regarding the Galaxy S23 5G line of smartphones on Samsung’s official website, and access Samsung Newsroom Brazil to stay on top of all the brand’s news.
Datasheet
Agency: Leo Burnett Tailor Made
Title: Galaxy S23 5g Pov
Product: Samsung Galaxy S23 5G
Advertiser: Samsung
Cco: Marcelo Reis
Creative VP: Vinicius Stanzione
Creative Directors: Alessandra Sadock, Bruno Godinho, Ligia Mendes
Editor: Rafael Zoehler, Humberto Pacheco
Art director: Daniela Moreira, Pedro Gattringer, Ricardo Buchner, Karen Leticia
Director of Integrated Production: Luciana Kley
Rtv: Patricia Cosmo E Maitê Romão
Service: Leticia Meira, Bruna Baldin, Carolina Younis, Samia Derbas, Leticia Gabriela Dias
Media: Heloisa Goldman, Adeildo Souza, Thais Miranda, Mayara Silva, Ariana Monteiro, Aldry Cantolino
Planning: Marie Alonso, Joana Dambrós, Matheus Brasileiro, Marcela Meneghel
Press office: Jef Martins, Nathalie Ursini, Mar Facciolla
Image Producer: Holy Transmedia
Director: Thayna Laduano
Assistant director: Pati Jaeger
Executive production: Renata Munaretto
Production director: Victor Ferrari
Production coordinator: Juliana Lima
Service: Ludmilla Stempniewski And Andressa Cardoso
Art Director: Luize City
Art assistant: Nathalia Silveira
Costume designer: Camila Turrini
Director of photography: Vagner Jabour Producer Of
List: Manu Menezes
Post production: Liquor
Lead: Livia in Pia
Coordinator: Ale Campos
Service: Marcelo Pinheiro
Motion: Pedro Alk / Bruno Gasparotti
Vfx: Ivan Lima / Thamires Trindade
Finisher: Pedro Lamana
Edition: Brazilian Lucas
Cor: Felipe Tolotti
Conform: Thauana Neves
Audio Producer: Antfood Music & Sound Design
Creative Direction: Lou Schmidt, Fernando Rojo and Tiago Mago
Executive production: Renato Castro E Christiane Rachel
Musical production: Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann and Vinicius Nunes
Production Coordination: Fernando Ianni and Monique Munhoz
Finalization: Bruno Broaska, Fabian Jorge And Pablo Homem De Mello
