The global phone market witnessed a decline of 9% during the second quarter of 2022 on an annual basis, according to a report published by Gizmo China, citing the Canalysys Corporation.
Sales fell to 287 million units during the second quarter, the lowest quarterly number from the second quarter of 2020, which saw the announcement of the coronavirus pandemic; Which led to widespread closures in the world and a decline in sales.
Samsung led the smartphone companies in the market with sales of 61.8 million units, with a market share of 21%. Apple ranked second with sales of 49.5 million phones, with a market share of 17%. The third place was occupied by Xiaomi, with sales of 39.6 million units, while Oppo and Vivo remained in their fourth and fifth places, respectively.
As mentioned above, Samsung led the way with a market share of 21%. But its sales fell by 16% from the previous quarter, despite annual gains of 6%, as companies struggle with inadequate inventory levels, especially in mid-range phones and specifications. Samsung is promoting its non-flagship phones in a fierce competition, taking advantage of low-cost production to increase consumer demand.
And Apple maintained its second place thanks to the strong and high demand for iPhone 13 phones in North America, China and Europe.
OEMs continued to bleed due to a number of shutdowns during the second quarter. The report indicated that the market share of OPPO decreased from 11% to 10%, as Vivo fell from 10% to 9%, and Xiaomi also suffered from a decline in its market share from 17 to 14%.
