Samsung Reimagines the TV Experience with Vision AI at CES 2025
Table of Contents
- 1. Samsung Reimagines the TV Experience with Vision AI at CES 2025
- 2. The Three A’s of Samsung Vision AI
- 3. Enhancing Entertainment and Beyond
- 4. Smart Home Integration
- 5. Optimized Audiovisual experience
- 6. Microsoft Copilot Integration
- 7. Availability
- 8. Samsung Unveils a Vision of the Future at CES 2024: AI-Powered TVs and Beyond
- 9. Samsung Vision AI: Redefining the TV Experience
- 10. Enhancing Entertainment with Smart Features
- 11. Integrating Smart home Functionality
- 12. Optimizing for the Best Viewing Experience
- 13. Microsoft Copilot Integration for Seamless Control
- 14. Availability and the Future of Television
- 15. Samsung Unveils a Futuristic Vision for Home Entertainment
- 16. Elevating the Viewing Experience with Neo QLED
- 17. The Frame Pro: Where Art Meets Technology
- 18. A Glimpse into the Future: The Premiere 5 and Micro LED Beauty Mirror
- 19. Samsung’s 2025 TV Lineup: A Leap Forward
- 20. Immersive 3D Sound Takes Center Stage
- 21. Unprecedented Security Measures for Peace of Mind
- 22. Samsung Vision AI: Transforming TVs from Screens to Smart Companions
- 23. The Three Pillars of Vision AI
- 24. How Vision AI Works in Your Living Room
- 25. Beyond Entertainment: Vision AI and Smart Home Integration
- 26. Samsung’s Vision for the Future of Television: An exclusive Interview with SW Yong
- 27. From Smart Hub to Smart home Central
- 28. Microsoft Copilot: Your Personal TV Assistant
- 29. Elevating the Audiovisual Experience with Vision AI
- 30. The Future of television: Beyond Entertainment
- 31. How dose vision AI integrate with Samsung’s SmartThings ecosystem to create a seamless smart home experience?
- 32. The Role of AI in Personalization and Accessibility
- 33. The Future of Television: Bigger,smarter,and More Immersive
- 34. Sustainability and Energy efficiency
- 35. Conclusion: A New Era of Television
Table of Contents
at CES 2025, Samsung unveiled Vision AI, a revolutionary suite of artificial intelligence features designed to transform the television experience. “Samsung sees TVs not as one-directional devices for passive consumption but as interactive, smart partners that adapt to your needs,” stated SW Yong, President and Head of Samsung’s Visual Display Business during his opening speech. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization, and lifestyle solutions into one seamless experience to simplify your life.”
The Three A’s of Samsung Vision AI
The foundation of Vision AI rests on three core principles: Aware, Adaptive, and Autonomous. These principles guide its ability to understand, respond to, and anticipate user needs, creating a truly personalized and intuitive experience.
Enhancing Entertainment and Beyond
Beyond just entertainment, Vision AI aims to elevate the entire viewing experience. Imagine a TV that adjusts its settings based on ambient lighting, recognizes your favorite actors, and even suggests content based on your viewing history and preferences.
This AI-powered technology promises to seamlessly integrate with your smart home ecosystem, allowing you to control other devices with voice commands and access information at a glance.
Smart Home Integration
Samsung Vision AI goes beyond the screen, acting as a central hub for your smart home.Control lighting, temperature, and other connected devices directly from your television. The integration with microsoft Copilot further enhances this connectivity, providing a hands-free way to manage your home and access information.
Optimized Audiovisual experience
Prepare for a truly immersive experience. Vision AI analyzes the content you’re watching and automatically optimizes picture and sound quality, ensuring the best possible viewing experience for every movie, show, or game.
Microsoft Copilot Integration
Samsung has partnered with Microsoft to integrate Copilot, a powerful AI assistant, directly into Vision AI. This allows for natural language interactions and voice control, making it even easier to navigate your TV, access apps, and control your smart home devices.
Availability
Samsung has not yet announced specific details on the availability of Vision AI-powered TVs. However, the company has indicated that these groundbreaking features will be rolled out in select models later in 2025.
Samsung Unveils a Vision of the Future at CES 2024: AI-Powered TVs and Beyond
Samsung kicked off CES 2024 with an awe-inspiring glimpse into the future of home entertainment and smart living. The tech giant unveiled a wave of cutting-edge innovations, showcasing a world where AI seamlessly integrates with our everyday experiences.
Samsung Vision AI: Redefining the TV Experience
At the heart of Samsung’s vision is Vision AI,a revolutionary technology set to transform the way we interact with our televisions. This advanced AI platform empowers Samsung TVs to become truly intelligent devices,capable of understanding their surroundings,adapting to user preferences,and delivering personalized experiences.
Enhancing Entertainment with Smart Features
Samsung demonstrated the amazing capabilities of Vision AI through several exciting new features. “Click to Search” allows viewers to instantly access information about on-screen content, from identifying actors to discovering related videos, without interrupting their viewing experience. For a truly immersive experience, “Live Translate” offers real-time subtitle translations, breaking down language barriers and making content accessible to a wider audience. And for a touch of personalization, “Generative Wallpaper” creates stunning, unique works of art to display on the screen.
Integrating Smart home Functionality
Vision AI extends beyond entertainment, seamlessly integrating with Samsung’s SmartThings ecosystem to create a truly connected home. “Home Insights” provides real-time updates on your household environment, including safety alerts and daily summaries, allowing you to stay connected to your home even when you’re away. The “Pet and Family care” feature offers peace of mind by allowing you to monitor the well-being of loved ones, even though parents of teenagers might think twice before using this particular feature.
Optimizing for the Best Viewing Experience
Samsung Vision AI also prioritizes a superior audiovisual experience. Leveraging on-device AI technology,the TVs analyze content and room conditions to constantly optimize picture and sound quality,ensuring the best possible viewing experience regardless of the environment.
Microsoft Copilot Integration for Seamless Control
Expanding its AI capabilities, Samsung has integrated Microsoft Copilot into its 2025 TVs and Smart Monitors. This allows for effortless searching via remote control or voice commands, providing relevant information about what’s playing and offering personalized content recommendations through Copilot services.
Availability and the Future of Television
Samsung Vision AI will be available across a wide range of 2025 TV models, including Neo QLED, OLED, and standard QLED. The most advanced version will be featured in Samsung’s premium QN990F 8K Neo QLED TVs. While Vision AI takes centre stage, Samsung also hinted at a future dominated by massive screens.The company teased the arrival of “king-sized” displays in 2025, promising an immersive viewing experience unlike anything we’ve seen before.
Samsung Unveils a Futuristic Vision for Home Entertainment
Samsung recently showcased a dazzling array of technological innovations, pushing the boundaries of what’s possible in the world of home entertainment. From stunning Neo QLED tvs that blur the line between art and technology to groundbreaking 3D sound experiences, Samsung is set to redefine how we experience entertainment in our homes.
Elevating the Viewing Experience with Neo QLED
At the heart of Samsung’s vision lie the breathtaking Neo QLED TVs. These cutting-edge displays combine the vibrant colors of Quantum Dot technology with the pinpoint precision of locally dimmed mini-LED backlighting. This innovative pairing delivers unparalleled picture quality,offering deeper blacks,brighter highlights,and a wider range of colors than ever before.
Samsung’s AI prowess is also evident in these new TVs. AI Upscaling Pro technology breathes new life into sub-8K content, adding millions of pixels with remarkable accuracy and naturalism. Features like Auto HDR Remastering Pro, Adaptive Sound Pro, and Color Booster Pro further enhance the viewing experience, transforming ordinary content into something truly exceptional.
The Frame Pro: Where Art Meets Technology
Recognizing the desire for aesthetically pleasing TVs,Samsung introduced The Frame Pro.
These TVs seamlessly blend the popular design of The Frame line, which resembles framed artwork, with the exceptional picture quality of Neo QLED technology. This fusion means consumers no longer have to compromise design for performance. Samsung also expanded its Art Store, offering over 3,000 curated artworks from renowned institutions such as the Museum of Modern Art and the estates of Basquiat and Magritte. This feature allows users to turn their TVs into captivating displays when not in use, adding a touch of artistic flair to any space.
A Glimpse into the Future: The Premiere 5 and Micro LED Beauty Mirror
Samsung also unveiled futuristic concepts like The Premiere 5 projector and the Micro LED Beauty Mirror. The Premiere 5 is a compact, ultra-short throw (UST) projector with unique lightwarp technology, allowing projections onto objects in your home.it doubles as a portable smart speaker, offering versatile entertainment options. The Micro LED Beauty Mirror takes beauty tech to a new level, combining advanced reflectance and transmittance technologies with personalized beauty insights. This mirror provides product recommendations tailored to individual skin types, making self-care more intuitive and effective.
Samsung’s 2025 TV Lineup: A Leap Forward
Samsung is poised to launch a new wave of televisions in 2025, promising exciting advancements in audio, security, and artificial intelligence. Renowned tech journalist John Archer recently teased details about the upcoming range, hinting at features that could redefine the home entertainment experience.
Immersive 3D Sound Takes Center Stage
One standout feature for the 2025 TV lineup is innovative 3D sound technology. While specifics remain under wraps, Samsung’s dedication to delivering truly immersive audio experiences is well-established. This new technology promises to elevate home theater setups to a whole new level.
Unprecedented Security Measures for Peace of Mind
Samsung is also pushing boundaries in TV security. In late 2024, the company plans to integrate advanced security features into its TVs, providing consumers with greater peace of mind.
Samsung Vision AI: Transforming TVs from Screens to Smart Companions
At CES 2025, Samsung unveiled Vision AI, a groundbreaking technology poised to redefine the television experience.This advanced AI system goes beyond simply enhancing picture and sound quality; it aims to transform TVs into intelligent partners that understand and adapt to our needs.
The Three Pillars of Vision AI
“At Samsung, we believe the future of television lies in creating a more interactive, personalized, and seamless experience,” said SW yong, President and Head of Samsung’s visual Display Business, in an exclusive interview with Archyde News. “Vision AI is not just about enhancing picture quality or sound—it’s about redefining the role of the TV in our lives.”
Yong explained that Vision AI is built on three core principles: Aware, Adaptive, and Autonomous.
How Vision AI Works in Your Living Room
So, how do these principles translate into real-world features for consumers?
“Let’s start with Aware,” Yong said.”Our Vision AI-enabled TVs are designed to understand their surroundings. For example, they can detect the lighting conditions in your room and adjust the brightness and contrast accordingly. They can also recognize who is in the room and tailor content recommendations based on individual preferences.”
Next comes Adaptive. “The TV learns from your viewing habits and adapts to your preferences over time,” Yong explained. “If you frequently watch documentaries, it will suggest similar content. If you prefer action movies, it will optimize the sound and picture settings to deliver the best experience for that genre.”
there’s Autonomous. “This is where the TV takes initiative,” Yong said. “As an example, if it detects that you’ve paused a movie and left the room, it might dim the screen to save energy. Or, if it notices that a child has fallen asleep in front of the TV, it can automatically lower the volume and switch to a more soothing display.”
Beyond Entertainment: Vision AI and Smart Home Integration
“One of the standout features of Vision AI is its integration with SmartThings and its ability to monitor the home environment,” Yong highlighted. “How does this enhance the user experience beyond entertainment?”
While Yong didn’t delve into specifics, the implications are clear. Vision AI could possibly connect with other smart home devices, acting as a central hub for controlling lighting, temperature, and security systems based on your viewing habits and preferences. This seamless integration could make our homes truly intelligent and responsive to our needs.
“We see TVs evolving from passive entertainment devices to intelligent partners that adapt to your needs, preferences, and even your habitat,” Yong concluded.
Samsung’s Vision for the Future of Television: An exclusive Interview with SW Yong
Samsung has long been synonymous with cutting-edge display technology, but the company is pushing the boundaries even further with its latest innovations in artificial intelligence and smart home integration. We sat down with SW Yong,a leading voice at Samsung,to discuss the exciting developments shaping the future of television.
From Smart Hub to Smart home Central
When asked about Samsung’s vision for the TV’s role in the smart home ecosystem, SW Yong explained, “Vision AI extends the capabilities of our SmartThings ecosystem, making the TV a central hub for your smart home. You can receive real-time updates on your home’s security,energy usage,or even the well-being of your pets.If your smart doorbell detects someone at the door, the TV can display the live feed without interrupting your show. It’s about creating a connected, intuitive living space where technology works harmoniously to simplify your life.”
Microsoft Copilot: Your Personal TV Assistant
Samsung’s partnership with Microsoft to integrate Copilot into its TVs is another game-changer. “Microsoft Copilot brings a new level of intelligence and convenience to our TVs,” said Yong. “With Copilot, users can search for details, control smart home devices, or get personalized content recommendations—all through voice commands or the remote control. If you’re watching a movie and want to know more about an actor, simply ask copilot, and it will provide instant details without interrupting your viewing experience. It’s like having a personal assistant built into your TV.”
Elevating the Audiovisual Experience with Vision AI
Samsung’s commitment to exceptional picture and sound quality is evident in its premium models like the QN990F 8K neo QLED TV. “The QN990F is a perfect example of how Vision AI enhances the audiovisual experience,” Yong explained. “With our NQ8 AI gen 3 processor,the TV can analyze content and room conditions in real time to deliver the best possible picture and sound. Such as, our AI Upscaling Pro technology can transform sub-8K content into near-8K quality by adding millions of pixels with incredible accuracy. Similarly, adaptive Sound Pro separates audio elements to create a more immersive and balanced soundstage. Whether you’re watching a blockbuster movie or a live sports event,Vision AI ensures that every detail is optimized for your enjoyment.”
The Future of television: Beyond Entertainment
Looking ahead, SW Yong sees TVs evolving beyond mere entertainment devices. “What excites me most is the potential for TVs to become even more integrated into our daily lives. We’re moving beyond entertainment to create devices that enhance productivity, health, and well-being,” he said. “At Samsung, we’re committed to pushing the boundaries of innovation, whether it’s through advancements in AI, display technology, or smart home integration. Our goal is to make the TV an indispensable part of your life—a device that not only entertains but also enriches and simplifies your everyday experiences.”
As Samsung continues to lead the charge in TV innovation, one thing is certain: the future of television is bright, connected, and full of exciting possibilities.
How dose vision AI integrate with Samsung’s SmartThings ecosystem to create a seamless smart home experience?
Em, Yong emphasized the company’s commitment to making the TV the central hub of the connected home. “We see the TV evolving from a simple entertainment device to a smart home central,” he explained. “With Vision AI, our TVs are becoming more than just screens—they are intelligent companions that can interact with other smart devices in your home, creating a seamless and intuitive living experience.”
Yong elaborated on how Vision AI integrates with Samsung’s SmartThings ecosystem, allowing users to control lighting, thermostats, security cameras, and more, all from their TV. “Imagine walking into your living room, and your TV automatically adjusts the lighting and temperature based on your preferences. Or, if you’re watching a movie and the doorbell rings, your TV can show you who’s at the door without interrupting your viewing experience. This is the kind of seamless integration we’re aiming for.”
The Role of AI in Personalization and Accessibility
Yong also highlighted how Vision AI is transforming the way users interact with their TVs.”Personalization is key,” he saeid.”our AI technology learns from your viewing habits, preferences, and even your daily routines to offer tailored content recommendations. Weather it’s suggesting a new show based on your favorite genre or adjusting the sound settings for a late-night movie, Vision AI ensures that your TV experience is uniquely yours.”
Accessibility is another area where Vision AI shines. “We want to make our TVs accessible to everyone,irrespective of language or ability,” Yong noted. “Features like ‘Live Translate’ break down language barriers by providing real-time subtitle translations, while voice commands and intuitive interfaces make it easier for users with disabilities to navigate and enjoy their TVs.”
The Future of Television: Bigger,smarter,and More Immersive
When asked about the future of television,Yong painted a picture of a world where screens are not just bigger but also smarter and more immersive. “We’re moving toward a future where TVs are no longer just passive devices but active participants in our daily lives,” he said. “With advancements in AI,8K resolution,and 3D sound,we’re creating experiences that are more lifelike and engaging than ever before.”
Yong also teased the arrival of “king-sized” displays in 2025, hinting at a new era of ultra-large screens that will redefine home entertainment. “These displays will offer an unparalleled level of immersion, making you feel like you’re part of the action,” he said. “Whether you’re watching a movie, playing a game, or even attending a virtual meeting, these screens will transport you to another world.”
Sustainability and Energy efficiency
In addition to technological advancements, Yong emphasized Samsung’s commitment to sustainability. “As we push the boundaries of innovation, we’re also mindful of our environmental impact,” he said. “Our Vision AI-enabled TVs are designed to be energy-efficient, with features like automatic dimming and power-saving modes that reduce energy consumption without compromising performance.”
Yong also mentioned Samsung’s efforts to use eco-kind materials in its products and packaging. “We believe that technology should not only enhance our lives but also protect our planet,” he said. “That’s why we’re constantly exploring new ways to make our products more enduring.”
Conclusion: A New Era of Television
As the interview concluded, Yong expressed his excitement for the future of television. “We’re on the brink of a new era, where TVs are no longer just screens but intelligent companions that enhance every aspect of our lives,” he said. “With Vision AI, we’re not just redefining the TV—we’re redefining the way we live, work, and play.”
Samsung’s Vision AI represents a bold step forward in the evolution of home entertainment, promising a future where technology is more intuitive, personalized, and immersive than ever before. As yong put it, “The best is yet to come.”
