▲ Roh Tae-moon, Samsung Electronics MX Business Manager (President). ⓒSamsung Electronics
Roh Tae-moon, head of Samsung Electronics’ MX business division (CEO), said, “Last year, global foldable phone shipments reached 10 million units, more than three times higher than in 2020,” ahead of the ‘Galaxy Unpacked 2022’ event next month. will,” he said.
In an article posted on Samsung Electronics’ official newsroom on the 21st, President Roh said, “The foldable phone, which started as a product for a few consumers, is rapidly reborn as a trend, and true popularization is approaching.”
“While working as an engineer at Samsung Electronics, I have been able to see many new attempts and technologies that push the limits of the possibilities of mobile phones,” he said. will,” he emphasized.
Samsung Electronics pioneered a new smartphone form factor market by introducing the world’s first foldable phone in 2019.
President Roh said, “Until 10 years ago, all smartphones had flat rectangular displays. The technological innovation has begun.”
“This was an opportunity to provide a differentiated experience that was not possible with existing smartphones as well as designing new products,” he said.
President Noh said, “When the Galaxy Fold product was first introduced, it was criticized for being radical and daring, and it caused a great sensation in the industry, but following a while, many people are acknowledging that the new form factor of the foldable is a product that is perfect for our lives. “As a result, it has established itself as a product loved by millions of people in just three years,” he said.
President Roh said, “Now that the boundaries between work and leisure and online and offline have become blurred, many people are handling many aspects of their lives such as work, entertainment, and well-being with only one smartphone.” The Galaxy Z Fold and Z Flip are changing these times It is a product that satisfies the needs of consumers.”
He said, “In 2021, 70% of Galaxy foldable phone customers were Galaxy Z Flip users and showed high satisfaction in being able to express their own personality through bold colors of the Z Flip or taking photos using the Flex mode.” The Galaxy Z Fold offers a different experience than the Z Flip.”
Regarding the Galaxy Z Fold, he said, “We paid attention to the highest productivity that provides hyper-connectivity and a personal PC-like experience. We are evaluating it.”
President Roh said, “In this way, both Z Flip and Z Fold customers are actively welcoming new and differentiated mobile experiences. “, he emphasized.
On the other hand, this unpacked event will be held in parallel online and offline for the first time in two years. The product presentation was broadcast live online, and a meeting and experience event were scheduled in New York, USA.