Samsung Electronics Launches ‘Join the Flip Side’ Digital Out-of-Home Advertising at Landmarks Around the World – Samsung Newsroom Singapore

2023-07-15 23:03:06

Samsung Electronics launched large-scale digital outdoor advertisements at major landmarks around the world ahead of the unveiling of its new Galaxy products on the 26th of this month.

On the 16th, Samsung Electronics held ‘Join the flip side’ at Gangnam-daero in Seoul, Times Square in New York, USA, Piccadilly Circus in London, England, Central World in Bangkok, Thailand, and Tai Koo Li in Chengdu, China. ‘ He said he started digital .

‘Join the flip side’ contains the meaning of inviting consumers to the ‘flip side’.

The campaign, which filled the Gangnam area, drew attention from citizens by expressing the foldable form factor of the ‘Galaxy Z series’ in a fun way.

The campaign video shows the general exterior of the building rather plainly, but shows the exterior of the building being folded in half like a ‘Galaxy Z Flip’ like a scene in a movie.

Afterwards, characters full of personality appear and fill the Gangnam area with excitement with the catchphrase ‘Join the flip side’ with exciting gestures.

Meanwhile, Samsung Electronics is raising awareness of the Busan Expo by including a cheering message for the ‘2030 Busan World Expo’ in outdoor advertisements on G-LIGHT (Media Pole) in Gangnam-daero, Seoul.

Samsung Electronics plans to hold ‘Galaxy Unpack’ at COEX on the 26th at 20:00 and introduce new products.

▲ ‘Join the flip side’ digital outdoor advertisement in Gangnam-daero, Seoul, Korea

▲ ‘Join the flip side’ digital outdoor advertisement in Times Square, New York, USA

▲ ‘Join the flip side’ digital outdoor advertisement at Piccadilly Circus, London, UK

▲ ‘Join the flip side’ digital outdoor advertisement in Tai Koo Li, Chengdu, China

▲ ‘Join the flip side’ digital outdoor advertisement at Centralworld, Bangkok, Thailand

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