2023-06-08 01:36:29
Bespoke, reflecting consumers’ individual values and lifestyles
Samsung Electronics has expanded ‘Bespoke Home’ to ‘Bespoke Life’. It has expanded the provision of personalized home appliances to provide products that can melt into value and life.
Samsung Electronics announced on the 8th that it held ‘Bespoke Life 2023’ online on the 7th.
Bespoke Life is a place to introduce Samsung Electronics’ new home appliances and strategies. 2021 started. Bespoke Home has been expanded and reorganized from this year to Bespoke Life.
Jong-Hee Han, CEO of Device Experience (DX) at Samsung Electronics, said, “Bespoke Life redefines the home appliances we share every day and embodies Samsung Electronics’ concerns and efforts to make our homes and future more sustainable.” We will present a more sustainable, connected and stylish lifestyle through products and solutions that can bespoke.”
The 2023 Bespoke home appliances have expanded the scope of support for SmartThings’Artificial Intelligence (AI) Saving Mode’. It proposed a hyper-connected experience tailored to energy consumption and lifestyle. Available in 65 countries. Existing products were also included in the ecosystem through software (SW) updates.
‘Bespoke Jet AI’ begins its global invasion. The ‘Bespoke Refrigerator’, in collaboration with Toilet Paper, can be found in Korea as well as in the UK and the US. Bespoke Home Appliances currently operates 15 product groups in 52 countries.
The SmartThings application (app) applied more than 20 ‘automation modes’. Depending on the user’s usage pattern, various home appliance operation services can be provided. The new Bespoke products to be released this year are equipped with wireless LAN (Wi-Fi, Wi-Fi) as standard.
Meanwhile, Samsung Electronics will introduce a ‘microplastic reduction filter’. It is a solution that minimizes the emission of microplastics from the washing process. It can be managed with the SmartThings app. It can be purchased domestically from today. The asking price is 150,000 won. It is scheduled to expand to North America and Europe in the third quarter of the UK and New Zealand in June.
The Elec = Reporter Yoon Sang-ho [email protected]
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