Samsung Eco Troca program wins special video campaign that encourages the correct and sustainable disposal of electronics

60- and 30-second videos explain the dynamics of the program, which gives consumers the possibility to exchange their product for a discount coupon at the official Samsung store

Samsung launched the Samsung Eco Troca¹ program in order to encourage the correct and sustainable disposal of household appliances and electronics, giving consumers the possibility to exchange their equipment – ​​of any brand and in any condition – for a discount coupon for the purchase of one. new product in the official Samsung store. Now, the program gains a special video campaignwhich gives all the details on how consumers can dispose of their products quickly, easily and safely.

The two videos – a 60-length version and a shorter 30-second version – will be aired on the brand’s digital channels, in addition to on pay TV channels. Check out the full video via the link

“The new campaign focusing on the Samsung Eco Exchange program is another one of our efforts to publicize this very important initiative, which aims to reduce impacts on the environment and promote the circular economy, encouraging the exchange of electronic products in a sustainable way and ensuring more savings for consumers, who can take advantage of the discount voucher in the online store”, explains Thiago César, marketing director of the Consumer Electronics Division of Samsung Brazil.

The Samsung Eco Troca program has been active since the beginning of February 2023 and, to participate, simply access to schedule the delivery of the old product and obtain the discount voucher at the official Samsung store. In refrigerators and washing machines it is possible to get a discount of up to R$ 3,000. For air conditioners, up to R$500. As for TVs, the discount is up to R$5,000. Brazil is the pioneer country in the Samsung Eco Exchange program initiative, which will also be expanded to countries such as Mexico, Colombia, Peru, Chile and Argentina soon.

Learn more regarding the brand’s products at online store and do not miss other news in Samsung Newsroom Brasil.

DATASHEET:

Agency: Mutato

coCEOs: Andre Passamani and Eduardo Camargo

Creative VP: Eduardo Camargo

Executive Creative Director: Alessandra Muccillo

Creative Director: Alexandre Stamm

Associate Creative Director: Felipe Fagundes

Writing: Carolina Freitas, Guilherme Maia

Art Direction: João Batista, Raphael Brites

Motion: André Reis and Audieres Costa

Chief Strategy Officer: Juliana Morganti

Director of Strategy: Juliana Matsunaga

Director General of Media: Felipe Arruda

Business VP: Décio Freitas

Account Director: Camila Ribeiro

Service: Ronald Alisson and Isabella Salinas

VP of Operations: Daniel Ceconello

Executive Director of Integrated Production: Renata Ruas

Integrated Production: Mallani Maia

Image Producer

Producer: Sagaz Filmes

Executive Producer: Silvia Sivieri

Directed by: Christian Luis

Customer service: Luciana Carvalho

Production Coordination: Paula Sivieri

Post-Production Coordination: Ali Ruas

Editing: Leo Aiello

Finishing: Leo Aiello

Colorist: Cora Post

Audio Producer

Sound Producer: Cabaret

Musical Production: Letícia Medeiros

Composer: Guilherme Azem

Mixing: Gab Scatolin

Finishing: Lucas Comparato and Letícia Medeiros

Service: Ingrid Lopes, Junior Freitas, Bárbara Russiano and Mayara Rocha

Coordination: Verusca Garcia, Chandra Lima, Mavi Capelasso and Débora Mello

Voiceover: Simone Kliass

Approval/Client: Thiago Cesar, Natalia Silveira, Renata Carazza, Maria Júlia Albuquerque

¹ Program valid indefinitely, or while supplies last. Participating products may vary weekly. Consult the regulation and products on the website. When purchasing a Samsung appliance, you can earn discounts by delivering your old product (Eco Troca Program), exclusively through the sales channel and the Samsung Online Store App available for Android. The discount is limited to one purchase per CPF. The withdrawal of the old product and the delivery of the new one must be at the same address. For TV and Air Conditioning, the old product must be uninstalled at the time of removal. The discount will only be valid if the old product is delivered to Samsung, if the old product is not delivered to Samsung, the amount originally allocated as a discount must be paid by the consumer. Free installation not applicable for “The Freestyle” and “The Premiere” products.