60- and 30-second videos explain the dynamics of the program, which gives consumers the possibility to exchange their product for a discount coupon at the official Samsung store
Samsung launched the Samsung Eco Troca¹ program in order to encourage the correct and sustainable disposal of household appliances and electronics, giving consumers the possibility to exchange their equipment – of any brand and in any condition – for a discount coupon for the purchase of one. new product in the official Samsung store. Now, the program gains a special video campaignwhich gives all the details on how consumers can dispose of their products quickly, easily and safely.
The two videos – a 60-length version and a shorter 30-second version – will be aired on the brand’s digital channels, in addition to on pay TV channels. Check out the full video via the link
“The new campaign focusing on the Samsung Eco Exchange program is another one of our efforts to publicize this very important initiative, which aims to reduce impacts on the environment and promote the circular economy, encouraging the exchange of electronic products in a sustainable way and ensuring more savings for consumers, who can take advantage of the discount voucher in the online store”, explains Thiago César, marketing director of the Consumer Electronics Division of Samsung Brazil.
The Samsung Eco Troca program has been active since the beginning of February 2023 and, to participate, simply access to schedule the delivery of the old product and obtain the discount voucher at the official Samsung store. In refrigerators and washing machines it is possible to get a discount of up to R$ 3,000. For air conditioners, up to R$500. As for TVs, the discount is up to R$5,000. Brazil is the pioneer country in the Samsung Eco Exchange program initiative, which will also be expanded to countries such as Mexico, Colombia, Peru, Chile and Argentina soon.
Learn more regarding the brand’s products at online store and do not miss other news in Samsung Newsroom Brasil.
DATASHEET:
Agency: Mutato
coCEOs: Andre Passamani and Eduardo Camargo
Creative VP: Eduardo Camargo
Executive Creative Director: Alessandra Muccillo
Creative Director: Alexandre Stamm
Associate Creative Director: Felipe Fagundes
Writing: Carolina Freitas, Guilherme Maia
Art Direction: João Batista, Raphael Brites
Motion: André Reis and Audieres Costa
Chief Strategy Officer: Juliana Morganti
Director of Strategy: Juliana Matsunaga
Director General of Media: Felipe Arruda
Business VP: Décio Freitas
Account Director: Camila Ribeiro
Service: Ronald Alisson and Isabella Salinas
VP of Operations: Daniel Ceconello
Executive Director of Integrated Production: Renata Ruas
Integrated Production: Mallani Maia
Image Producer
Producer: Sagaz Filmes
Executive Producer: Silvia Sivieri
Directed by: Christian Luis
Customer service: Luciana Carvalho
Production Coordination: Paula Sivieri
Post-Production Coordination: Ali Ruas
Editing: Leo Aiello
Finishing: Leo Aiello
Colorist: Cora Post
Audio Producer
Sound Producer: Cabaret
Musical Production: Letícia Medeiros
Composer: Guilherme Azem
Mixing: Gab Scatolin
Finishing: Lucas Comparato and Letícia Medeiros
Service: Ingrid Lopes, Junior Freitas, Bárbara Russiano and Mayara Rocha
Coordination: Verusca Garcia, Chandra Lima, Mavi Capelasso and Débora Mello
Voiceover: Simone Kliass
Approval/Client: Thiago Cesar, Natalia Silveira, Renata Carazza, Maria Júlia Albuquerque
