Samsung Display Aims for 50% Growth in QD-OLED Monitor Panel Shipments, Betting on OLED Dominance
Table of Contents
- 1. Samsung Display Aims for 50% Growth in QD-OLED Monitor Panel Shipments, Betting on OLED Dominance
- 2. Reinforcing the QD-OLED Lineup: Innovation for Gamers and Professionals
- 3. Industry Perspective and the Future of Displays
- 4. Addressing Potential Counterarguments and Industry Challenges
- 5. Considering the higher price of OLED monitors, are the image quality advantages enough to convince you to switch from your current monitor, or stick with a different one?
- 6. Archyde Interview: QD-OLED Revolution – A Conversation with Dr. Anya Sharma, Display Technology Analyst
Published: [Current Date]
Samsung Display is aggressively targeting the monitor market, announcing its ambition to increase shipments of its cutting-edge quantum dot (QD)-OLED monitor panels by 50% this year. This move signals a meaningful push to solidify its position in the rapidly evolving display technology landscape, challenging traditional LCD dominance.
| Year | Global OLED Monitor Panel Shipments (Units) |
|---|---|
| 2021 | 8,300 |
| 2022 | 160,000 |
| 2023 | 820,000 |
| 2024 | 2,000,000 (approx.) |
Source: Omdia
The company reported shipping 1.43 million QD-OLED monitor panels in 2024. This planned expansion comes amid impressive growth in the overall OLED monitor market. self-reliant market research firm Omdia reports global OLED monitor panel shipments jumped from a mere 8,300 units in 2021 to approximately 2 million units in 2024. This explosive growth, a staggering 300% increase, highlights a swift transition away from traditional LCD technology, especially in favor of QD-OLED.
Last year, Samsung Display commanded a dominant 71.2% market share of OLED monitor panels, largely attributed to the success of its QD-OLED technology.
Reinforcing the QD-OLED Lineup: Innovation for Gamers and Professionals
To capitalize on this burgeoning demand, Samsung Display is actively expanding its QD-OLED product offerings. Earlier this year,they introduced a 27-inch ultra HD (3840 x 2160) monitor boasting a pixel density exceeding 160 pixels per inch (PPI). This is currently the highest pixel density available on any 27-inch self-emissive OLED gaming monitor. For U.S. consumers, this translates to sharper, more detailed images, enhancing both gaming and professional content creation experiences.
The company is also slated to release a 27-inch QHD (2560 x 1440) monitor in the first half of this year,pushing the boundaries of refresh rates. This monitor will support a blistering 500 hertz refresh rate, currently the highest among self-emissive monitors, coupled with an incredibly fast 0.03-millisecond response time. For gamers, this means significantly reduced motion blur and a competitive edge in fast-paced games like first-person shooters and racing simulators.
Industry Perspective and the Future of Displays
Brad Jung, Samsung Display’s head of Large Display Marketing, emphasized the anticipated acceleration of OLED adoption: “The technological shift from LCD to OLED in the monitor market is expected to accelerate further, driven by the differentiated image quality and technological superiority demonstrated by QD-OLED.”
Jung further added, “We will introduce various innovations and products to meet the expectations of our customers as quickly as possible.”
This statement reflects a broader industry trend toward OLED technology, driven by its superior contrast ratios, color accuracy, and response times compared to traditional LCDs. For the average U.S. consumer,this means a richer,more immersive viewing experience,whether for gaming,entertainment,or professional applications. The higher contrast ratios are particularly noticeable in dark scenes, revealing details frequently enough lost on LCD screens.Moreover, OLED’s wider viewing angles ensure consistent image quality, even when viewed from off-center positions, making it ideal for shared viewing experiences.
Addressing Potential Counterarguments and Industry Challenges
While OLED technology offers numerous advantages, it’s crucial to acknowledge potential counterarguments and challenges. One common concern is the potential for “burn-in,” where static elements displayed for extended periods can leave a permanent afterimage on the screen. Though, manufacturers like Samsung Display have implemented various technologies to mitigate this risk, such as pixel shifting and screen savers.
Another challenge is the higher cost of OLED panels compared to LCDs. While OLED monitor prices have been decreasing, they still represent a premium investment. However, the superior image quality and performance often justify the higher price point for discerning consumers.
| Factor | OLED (QD-OLED) | LCD |
|---|---|---|
| Contrast Ratio | Infinite (Perfect Blacks) | Limited |
| Response Time | Extremely Fast (0.03ms possible) | Slower |
| Color Accuracy | Wide Color Gamut, Accurate | Can vary, Often Less Accurate |
| Viewing Angles | Wide, Consistent Image Quality | Can Shift in Color/Contrast |
| Potential Burn-In | Risk Exists, Mitigation Technologies Implemented | No Risk |
| Cost | Higher | Lower |
Considering the higher price of OLED monitors, are the image quality advantages enough to convince you to switch from your current monitor, or stick with a different one?
Archyde Interview: QD-OLED Revolution – A Conversation with Dr. Anya Sharma, Display Technology Analyst
Published: 2025-03-23
Archyde: Welcome, dr.Sharma. It’s a pleasure to have you. The monitor market is buzzing with the advancements in OLED technology, particularly the rise of QD-OLED. Can you give us your outlook on Samsung Display’s recent announcements and their strategic focus on QD-OLED monitor panels?
Dr. Sharma: Thank you for having me. Samsung Display’s push is undeniably meaningful. Their ambition to increase QD-OLED monitor panel shipments by 50% this year is a bold move and reflects their confidence in the technology. Considering the extraordinary growth within the OLED monitor market, this makes complete sense to challenge traditional LCDs.
Archyde: The numbers are indeed staggering.The OLED monitor market growth, as reported by Omdia, is explosive. Can you elaborate on what’s driving this rapid transition?
Dr. Sharma: Primarily,it’s the superior image quality. QD-OLED, in particular, offers unbelievable colour accuracy, contrast ratios, and response times. Gamers and professionals are increasingly demanding these features. The instant response times with minimal motion blur is a huge draw,especially the 0.03-millisecond response time being introduced, which is practically unheard of in the LCD world.
Archyde: Samsung Display seems to be capitalizing on this with it’s expanding QD-OLED product offerings. What are the key innovations we should be looking at?
Dr. Sharma: The new 27-inch ultra HD monitor with high pixel density is a standout innovation that will draw the attention of many consumers. Moreover, the upcoming 27-inch QHD monitor with a 500 hz refresh rate and near-instantaneous response time is a game-changer for gamers. These innovations demonstrate a commitment to staying ahead of the curve, specifically focusing on the most demanding consumers, such as gamers.
Archyde: What about the potential challenges, like burn-in issues, and the higher cost of OLED panels? How are manufacturers addressing those concerns?
Dr. Sharma: Burn-in remains a valid concern, but manufacturers are actively mitigating this, as Samsung does, with pixel shifting and screen savers. The cost is another hurdle; OLED panels are still more expensive than LCDs. However, as production scales and technology matures, we should see the price gap narrow. Moreover, the superior viewing experience frequently enough justifies the premium, particularly for those that value image quality above all else.
Archyde: Given the trajectory, do you foresee OLED, and particularly QD-OLED, becoming the dominant display technology in the coming years?
Dr. Sharma: Absolutely. The trend is very clear. The image quality advantages are too compelling to ignore. While LCD will persist,OLED,with its continuous innovations and advancements,has a very strong path to dominance. The industry is on track,and the improvements will draw in many new customers along the way. Though, the LCD market will not be entirely replaced and still has its place. It is interesting to see the market evolve.
Archyde: That’s a fascinating insight, Dr. Sharma. Thank you for sharing your expertise. Before we conclude, a question for our readers: Considering the higher price of OLED, are the image quality advantages enough to convince you to switch from your current monitor, or stick with a different one?
Dr. Sharma: The pleasure was all mine.
