2023-11-23 21:03:47
Capital Paulista receives immersive experience in bus shelters with 3D scenography from Samsung’s Galaxy Z Flip5 foldable smartphone
Samsung is promoting a special activation to highlight the foldable format of the Galaxy Z Flip5 in selected bus shelters in the city of São Paulo. The action, developed by Samsung in partnership with Purpple and Eletromídia, will be on display until November 27th at selected public transport stops on Avenida Luís Carlos Berrini, one of the largest financial centers in the capital of São Paulo.
“The Galaxy Z Flip5’s foldable screen offers countless possibilities in the way we produce and consume content. To show some of the versatility it provides, we created something unique and impactful. The action aims to provide an immersive experience with our foldable technology, offering people the opportunity to interact closely with the design and its innovative features”, says Lucia Bittar, director of Mobile Experience Marketing at Samsung Brazil.
The activation is made up of four 3D scenography of the Galaxy Z Flip5 installed in a bus shelter, and includes a special representation of the folded smartphone, highlighting the device’s external screen, which is represented by an integrated LED screen. In addition to the foldable and compact format highlighted by the scenography, the LED panel reinforces the Flex Screen* of the Z Flip5 and its capabilities, allowing people to view notifications, respond to messages, access widgets and take photos directly from the external screen, without having to open it. the smartphone.
LED panel overhauls Galaxy Z Flip5’s outer display features
“The partnership reinforces our commitment to providing unique and impactful experiences in people’s daily journeys. We are excited to bring this special action and offer the public the opportunity to get directly involved with Samsung’s cutting-edge technology”, says Marcelo Pacheco, CSO at Eletromidia.
The activation is available until November 27th at bus shelters located on Avenida Luís Carlos Berrini, in the city of São Paulo.
To learn more regarding the Galaxy Z Flip5, visit samsung.com/br/galaxy-z-flip5. And stay tuned to Samsung Newsroom Brasil to find out other news from the brand.
* The Galaxy Z Flip5’s external display is the first in the Galaxy Z Flip lineup with a proximity sensor and the first external display on a Galaxy Z Flip to offer HBM support. Galaxy Z Flip5’s outer display HBM achieves a peak brightness of 1600 nits for a brighter, clearer display.
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