The designer Cristián Preece highlighted the advantages of the line of refrigerators that has surprised the world since its launch, in a talk that brought together real estate agents, construction companies, architects and designers
On the second floor of the hbt store in Vitacura, Samsung Chile inaugurated a new experience space so that customers can learn regarding and discover a wide variety of Samsung products.
Specifically, the corner has specialized attention to discover the details of Bespoke, the line of refrigerators, modular and with a customizable design that has surprised the world since its launch.
On Wednesday, August 17, representatives of real estate and construction companies, as well as architects and designers from Santiago, attended the launch of the new exclusive space for Samsung, who enjoyed a talk by designer Cristián Preece, who highlighted the main benefits of Bespoke.
To welcome and enhance the experience of this space, a series of activities were developed so that hbt customers might learn regarding this innovative product.
It should be noted that one of the main advantages of Bespoke is its adaptation. “Thanks to its unique design, it is possible to use it as a single module with a full-length door, or expand it with other modules if required, until it becomes a spacious four-door refrigerator. It can be customized with its colored panels and the single door model can be configured to be a freezer or a refrigerator”, added Preece at the meeting.
Remember that this is the second corner that Samsung opens in collaboration with hbt, in an alliance to bring Bespoke to new interior design projects. At the end of July, Samsung Chile and hbt presented their first experience space in the Temuco store, in the Araucanía region.
“For Samsung Chile it has always been very important to listen to its customers and present them with the latest technological innovations. In this sense, we are very happy to present this corner with hbt in which your clients can discover Bespoke, a Premium project that has surprised the world for its functionalities. We invite you to visit the stores and see the first modular design refrigerator” commented María Ester Oyarzun, Refrigeration Product Manager.
“Our experience of more than forty years in the market has allowed us to position ourselves as pioneers and the exclusive representative of major leading brands in the market that set the standard in trends, design, innovation and technology for interior architecture and that add value to how it is inhabit the spaces improving the quality of life. Our services today are aimed at transforming us into strategic partners of our clients, helping them to realize their ideas and hand in hand with suppliers such as Samsung that integrate design and function like a tailored suit to improve the experience with the brand”, commented Macarena Prieto, Marketing Manager of hbt.
