2023-04-21 00:53:47
Together with creative partner TOILETPAPER, Samsung offers new limited edition Bespoke panels that maximize self-expression and personalization in the kitchen.
Purely illustrative image.
Samsung Electronics Co., Ltd. today unveiled the company’s collaborative design work with TOILETPAPER, the creative studio founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. Unveiled at Fuorisalone during Milan Design Week 2023, the collaboration brings TOILETPAPER’s unique and disruptive art style to limited edition Samsung Bespoke refrigerator panels.
The core aim of the Samsung Bespoke line is to push the boundaries of traditional appliance designs and introduce new modes of personal self-expression through customizing the panels. In many ways, TOILETPAPER and Samsung have a similar creative vision that encourages self-expression and embraces experimental design concepts. For Bespoke design, this comes in the form of personalization and customization, while TOILETPAPER specializes in unconventional and avant-garde art styles that make bold statements regarding life.
“At Samsung, we are always exploring evolutions in our design language to ensure that our consumers have unique new ways to express themselves through our products,” said Ik Soo Choi, Executive Vice President and Head of Sales and Marketing of Samsung Electronics’ Digital Home Appliance Business. “We are excited to introduce our latest custom designs for Bespoke products, infusing our appliances with the TOILETPAPER aesthetic.”
“Working with Samsung on the new limited edition TOILETPAPER Bespoke designs was an incredible opportunity for us to challenge ourselves in new media,” said Maurizio Cattelan, Co-Founder of TOILETPAPER. “Through our combined efforts, we were able to reimagine where images are displayed and allow people to see the extraordinary in even the most ordinary things.”
Purely illustrative image.
The four new Bespoke panel designs that Samsung is featuring in collaboration with TOILETPAPER are titled ‘Dessert Lady’, ‘Lipsticks’, ‘Magic Mirror’ and ‘Roses with Eyes’. The ‘Lipsticks’ and ‘Roses with Eyes’ designs will be available for the Bespoke Duplex Inverse (BMF) models, while the ‘Magic Mirror’ and ‘Dessert Lady’ designs will be available for the 1-Door Flex refrigerator models and the French Door model of 4 doors. These limited edition TOILETPAPER designs for refrigerator panels will be available for purchase in global markets starting in the first half of the year.1.
At Fuorisalone 2023, these four Bespoke refrigerator panel designs will be on display for visitors to experience up close at Samsung’s booth at Art Point Superstudio Più Via Tortona, Milan, from April 18th to 22nd from 11am to 9pm and on April 23rd from 11am to 6pm.
The new designs are on display for Milan Design Week at TOILETPAPER Home, located at 4 Via Giuseppe Balzaretti, and at TOILETPAPER Apartment, located next door. From April 18th to 23rd, from 11:00 am to 7:00 pm, visitors will be able to explore Samsung’s latest products and collaborative design pieces with TOILETPAPER through exhibitions pop-up at TOILETPAPER Home. Guests at TOILETPAPER Apartment, a newly opened facility, will also be able to see one of Bespoke’s new refrigerator panel designs, which will remain even following Fuorisalone is completed.
1There is no availability forecast in Brazil.
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