Even if they are partners in certain areas – notably screens -, Apple and Samsung are nonetheless competitors in terms of smartphones, with the iPhone on one side and the Galaxy on the other.. Thus, in order to better respond to Cupertino and its A chips, Samsung has just formed a brand new shock team, which will aim to develop a new processor for smartphones. The latter will be part of the activity Mobile Experience (MX), which is already in charge of managing the South Korean’s smartphone operations. According The Elec, this division will be led by executive vice president Choi Won-joon – who joined Samsung’s mobile business in 2016, himself coming from Qualcomm. He would take over the division Samsung System LSI which is currently developing the Exynos chips used in Galaxy smartphones.
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