2024-01-04 13:03:52
The “Salmon Rebellion” that sparked heated debate at home and abroad in March 2021 affected election voting. Schematic diagram. (Provided by the Civil Affairs Bureau of the New Taipei City Government)
Liu Jinren/Editor
[Real-time News/Comprehensive Report]Do you still remember the “Salmon Riot” in March 2021? Unexpectedly, this incident would affect election voting! The Taiwan Design Institute (TIRI) collaborated with the Central Election Commission to promote “election aesthetics” and optimize the election bulletin, voting station indicator system, ballot papers, voting notices, etc., hoping to provide voters with a better election experience. What makes people smile is that the institute revealed that many people changed their very long names during the “Salmon Rebellion”, which resulted in the name column of the new version of the voting notice having to be enlarged. It is still being tested, so this year’s president It will not be used in the general election.
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The 2024 Presidential and Legislative Elections will kick off on the 13th of this month. The Taiwan Design Institute today (4th) announced through its official website the “three-stage optimization of election aesthetic results” in partnership with the Central Election Commission. The Institute of Design said that over the years, the unit has used “design power” as a driving force to change society, and has been committed to co-creating many public service cases with the society that lead contemporary trends and conform to international trends. “As early as 2021, the Institute of Design has taken the lead in Dongxiang will knock on doors and visit every household, taking the physical bulletin that will be distributed to every household in every election as the first phase of cooperation. At the same time, we will discuss the target timetable for subsequent optimization projects, hoping to allow more design energy to be introduced into the election in Taiwan. , providing voters with a clearer and smoother election experience and voting site.
The first stage of optimization is the election bulletin. The successful case is the “Four Major Referendums” bulletin in December 2021. The institute has carried out a major transformation of the layout structure to reduce voters’ reading fatigue. The redesigned layout puts each case on the same page. Presented to facilitate complete reading; in addition, a new voting flow chart from a perspective perspective is added to give the public a clear concept of moving lines and help speed up the voting process. “Such a brave innovation received good reviews from many users at the time, and it not only stopped at ” The sensory level of “Election Gazette Becomes Beautiful” has successfully launched a demonstrative role. This case also won the 2022 Golden Pin Design Award double award “Best Design Award of the Year” and “Special Award of the Year – Social Design”.”
The second phase continues to optimize the election bulletin and related printed matter, including voting notices, ballots, voting and counting station marking systems, etc. The Institute pointed out that in the past, the site of the voting office was always filled with posters of various sizes and colors, but they all conveyed similar messages. Therefore, the team set out to integrate colors, sizes and merge related messages to enhance communication efficiency. The year before last, The nine-in-one local election selected some voting and counting stations for layout demonstration, proposed a comprehensive and clear indicator system from the perspective of public needs, and provided clear SOPs for the voting and counting stations to facilitate election personnel to post indicators more efficiently.
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Regarding the optimization of the voting notice in the second stage, the design research institute team revealed to “ETtoday” that the “Salmon Rebellion” that broke out in March 2021 affected the design of the printed matter. On March 17th and 18th of that year, the conveyor belt sushi chain “Sushiro” launched an event in Taiwan. Anyone whose name has the same pronunciation as “salmon” can enjoy a discount. If it happens to be called “salmon”, they will eat for free. Hundreds of people rushed to change their names. After the event, some people deliberately did not change it back, and some people might not change it back because the number of name changes exceeded the upper limit. Therefore, to this day, there are still people with voting rights whose names contain “Salmon”.
It is reported that at that time, a New Taipei citizen named Chen changed his name to “Chen oo You Zhentian Dragon Cannon transformed into ooooo (game move name) and was in a stable relationship with 00 (girlfriend name) on March 14, 2021. Love you I want to take you to eat salmon with me for the rest of my life.” It has 50 characters, setting a record for the longest name in Taiwan. The institute stated that during the process of designing the new version of the voting notice, it was discovered that some Taiwanese citizens had names that were too long, and the first few names of people with long names all contained “salmon”, so the name field had to be expanded to accommodate more people. List all the characters of the longest name. The new version of the voting notice is currently still under testing and will not appear in this year’s general election. Once the testing is completed, it is expected to be available next year.
As for the third phase of optimization, it expanded from printed matter to projects such as political opinion presentations, central election centers, and screen coverings in voting offices. The focus was on unifying colors and text to not only make the pictures look comfortable, but also to emphasize a neutral and rational stance. Present electoral aesthetic brand consistency and professional image. Among them, when it comes to political opinion presentations, the institute also produces consistent opening animations for political opinion presentations for broadcast by various channels.
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