2023-11-14 19:30:16
HIBAPRESS-RABAT
The Salesforce Summit Casablanca, held on November 14, 2023, marked an important step in the discussion regarding the integration of Artificial Intelligence (AI) into the technological landscape in Morocco. Hosted at the Hyatt Regency, this event brought together an engaged community of more than 250 businesses, executives, professionals and technology enthusiasts. They gathered around a constructive dialogue on the theme of “Trust AI, Data and CRM”, thus highlighting the values of integrity and innovation in the use of AI.
The highlight of the summit was the opening keynote introduced by Samir Naciri, SVP & GM Professional Services Eastern and Southern EMEA. He gave a thoughtful perspective on how AI can shape the future of business practices, emphasizing the importance of trust and deep understanding of these advanced tools to catalyze economic development and operational efficiency.
In the same spirit, Omar Oualif, Sales Director, African Growth Markets, took the floor to deepen the subject and share on the importance of trust in AI, in relation to data management and customer interactions. It highlighted how AI can serve as a foundation for essential principles that support business strategies and drive sustainable growth.
Omar Oualif also highlighted a vision where AI is not limited to a simple technological tool. It constitutes a true strategic partner, capable of strengthening the efficiency and competitiveness of companies and confirming that AI creates a better customer experience and contributes to anchoring the foundations of trust and ethics in business. .
Mr. Oualif began his speech by declaring: “Our objective for this second edition of the Salesforce Summit Casablanca is to inspire and motivate our customers, partners and professionals throughout a day of presentation and demonstrations of our latest innovations in customer experience, with everything that our research in trust AI, data and CRM has made it possible to achieve in order to significantly improve their performance and competitiveness.”
Broadening the scope of these discussions, participants were invited to consider AI as a performance lever, as well as a central element in creating a corporate culture focused on responsible innovation and engagement. towards ethical business practices.
Salesforce experts led several sessions detailing the full potential of the Salesforce platform with testimony from operators from different sectors of activity. This meeting also made it possible to present the company’s latest innovations presented during the annual global meeting Dreamforce 2023, such as Einstein 1, the platform which combines AI, data and CRM.
The summit thus offered a privileged space for exchange, encouraging an open dialogue on best practices and the ethical challenges associated with the adoption of AI. It served as a springboard to establish standards of trust and excellence in the use of AI, with the objective of strengthening the competitiveness and performance of Moroccan companies.
The Salesforce Summit Casablanca 2023 is sponsored by: Admiral Digital Consulting, Atos, D&A Technologies, NBS
Consulting, Seidor, ASSA, BayBridgeDigital, Gear9, Oreivaton.
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