In the current situation, shipments of Xiaomi smartphones to Russia this year may be significantly reduced. At least, according to Bloomberg, Citigroup analysts say so.
Last year, by calculations GS Group, approximately 10.3 million Xiaomi smartphones were delivered to the Russian market. This Chinese company in terms of unit sales was in second place with a share of about 29.4%. Xiaomi was second only to the South Korean giant Samsung, the result of which was 11.1 million delivered devices.
This year, according to Citigroup experts, shipments of Xiaomi smartphones to the territory of the Russian Federation may decrease by 3 million units. Thus, deliveries will be at the level of 7.3-7.5 million units.
Analysts name several reasons due to which sales of Xiaomi devices in Russia will decrease. This is the fall of the ruble and the disruption of supply chains. In addition, Russians will be forced to buy fewer smartphones due to “financial stress.”
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