Sage & Salt Launches Moon-Inspired Personal Fragrances
Table of Contents
- 1. Sage & Salt Launches Moon-Inspired Personal Fragrances
- 2. Harnessing Lunar Energy
- 3. A Calculated Expansion
- 4. A New Era of Conscious Fragrance
- 5. Sage & Salt Enters Australian Market with Mecca Cosmetica
- 6. A Fusion of Ritual and Fragrance
- 7. Unique Fragrant Experiences
- 8. A Strategic Partnership
- 9. Growing Luxury Fragrance Market
- 10. A Call to experience
- 11. How does Sage & Salt’s commitment too ethical sourcing and energy-conscious products influence their new fragrance line, Lunale?
- 12. Sage & Salt Launches moon-Inspired Personal Fragrances: An Interview with Ethan Chamberlin
- 13. Harnessing Lunar Energy
- 14. A Calculated Expansion
- 15. A New Era of Conscious Fragrance
- 16. A Fusion of Ritual and Fragrance
- 17. Unique Fragrant experiences
- 18. A Strategic Partnership
- 19. Growing Luxury Fragrance Market
- 20. A Call to experience
Sage & Salt, the Los Angeles-based brand known for its energy-shifting room sprays, is venturing into the personal fragrance market with a unique celestial twist. The brand, founded by Corbin Chamberlin, is introducing the Lunale collection, a duo of fragrances crafted in harmony with the lunar cycle.
Harnessing Lunar Energy
“All of mankind has realized that the moon possesses power, and we are tapping into this thing that happens twice a month — a full moon and a new moon. The fragrances have ingredients with energetic associations with both of those phases,” explains Chamberlin.
The collection consists of Luna Absolute and Moon Ring,each priced at $195. Luna Absolute, created under the full moon, is designed to amplify energy and drive personal change. Chamberlin states, “Luna Absolute accentuates ‘this charged moment were we can remove habits, energy changes in our lives, and we feel supercharged to make big things happen.”
Moon Ring, formulated under the new moon, embodies new beginnings and manifestation. “A new moon is a time where we manifest, where we plant seeds of intention, when we come up with new ideas and strive for freshness,” Chamberlin notes. The fragrance is infused with a unique blend of ingredients and Chamberlin’s own developed sound and crystal energy rituals.
A Calculated Expansion
Sage & Salt’s foray into personal fragrance follows a period of significant growth, with sales increasing by 35 percent in 2024. Chamberlin attributes this success to the popularity of their home fragrance offerings,notably products like Smokeless Smudge,Intuition Spray,and Abundance Mist.
“On our website, aromatherapy and room sprays were number one,” Chamberlin reveals. ”I waited until we could do fragrance the right way — it’s incredibly expensive, and I didn’t want to rush it and I didn’t want to take money from investors.”
A New Era of Conscious Fragrance
The launch of Lunale marks a importent milestone for Sage & Salt,signifying their commitment to expanding their product line while staying true to their core values of creating ethically sourced,energy-conscious products.
the fragrances will be available for preorder on Sage & Salt’s website this week and will launch as a six-month global exclusive with Mecca shortly thereafter.
This unique lunar-inspired approach to fragrance might just be what consumers are looking for in a world increasingly seeking out conscious and meaningful products.
Sage & Salt Enters Australian Market with Mecca Cosmetica
Luxury fragrance brand Sage & Salt is making a splash Down Under, partnering with leading Australian beauty retailer Mecca cosmetica for the exclusive launch of two new fragrances: Luna Absolute and Moon Ring. The pre-orders for these unisex scents open in the U.S. this month, with global exclusivity held by Mecca for the following six months.
A Fusion of Ritual and Fragrance
Sage & Salt, a brand built on the foundation of energy-based magic, has meticulously crafted these fragrances to be more than just scents. ”Sage & Salt has been,from Day One,an energy-based magical brand,” said founder and CEO,Ethan Chamberlin. “We had to find the right partner and be able to incorporate ritual into making this. And I’m anticipating we’re going to sell 15,000 units in just the preorder.”
At the fragrances’ retail price,this translates to a projected $3 million in sales – a testament to the brand’s growing momentum and the anticipation surrounding these unique offerings.
Unique Fragrant Experiences
Luna absolute and Moon Ring each offer distinct olfactory journeys. Luna Absolute, a rich and seductive blend, features notes of Italian bergamot, pink pepper, cardamom, juniper berry, Bulgarian rose, amber, palo santo, oud, tobacco leaf, sandalwood, and brazilian vetiver. Moon Ring, on the other hand, presents a vibrant and captivating aroma with green fig, tomato leaf, lemon, saffron, stargazer lily, orange blossom, jasmine, sandalwood, vanilla, orchid, and tobacco leaf.
A Strategic Partnership
Chamberlin’s enthusiasm for the Australian market is evident, citing a significant number of direct inquiries from potential customers in the past year. He sees Mecca Cosmetica as the ideal partner, praising their philosophy on brick-and-mortar retail and their ability to curate and elevate brands that resonate with their clientele. “Mecca has this profound ability to highlight brands that fit this astonishing narrative, and they have such an gratitude for brand and retail,” Chamberlin shared. “There was so much energy from them and support that the partnership just made sense. And they have an incredible customer base.”
Growing Luxury Fragrance Market
The Australian market for prestige fragrances is booming. According to Circana data, the sector witnessed a 14 percent surge in sales during the nine months leading up to the third quarter of 2024. This upward trajectory reinforces the strategic value of Sage & Salt’s partnership with Mecca Cosmetica.
A Call to experience
The pre-order launch of Luna Absolute and Moon Ring marks an exciting milestone for Sage & Salt. With their unique blend of ritual, fragrance, and a strategic partnership with Mecca Cosmetica, these new scents are poised to captivate the Australian beauty enthusiasts. Interested consumers are encouraged to keep an eye out for pre-order availability in the U.S. this month, followed by the global launch exclusively with Mecca Cosmetica.
How does Sage & Salt’s commitment too ethical sourcing and energy-conscious products influence their new fragrance line, Lunale?
Sage & Salt Launches moon-Inspired Personal Fragrances: An Interview with Ethan Chamberlin
Harnessing Lunar Energy
“All of mankind has realized that the moon possesses power, and we are tapping into this thing that happens twice a month — a full moon and a new moon. The fragrances have ingredients with energetic associations with both of those phases,” explains Chamberlin.
A Calculated Expansion
Sage & Salt’s foray into personal fragrance follows a period of notable growth, with sales increasing by 35 percent in 2024. Chamberlin attributes this success to the popularity of their home fragrance offerings,notably products like Smokeless Smudge,Intuition Spray,and Abundance Mist.
“On our website, aromatherapy and room sprays were number one,” Chamberlin reveals. “I waited until we could do fragrance the right way — it’s incredibly expensive, and I didn’t want to rush it and I didn’t want to take money from investors.”
A New Era of Conscious Fragrance
The launch of Lunale marks an crucial milestone for Sage & Salt, signifying their commitment to expanding their product line while staying true to their core values of creating ethically sourced, energy-conscious products.
A Fusion of Ritual and Fragrance
Sage & Salt, a brand built on the foundation of energy-based magic, has meticulously crafted these fragrances to be more than just scents. “Sage & Salt has been, from Day One, an energy-based magical brand,” said founder and CEO, Ethan chamberlin. “We had to find the right partner and be able to incorporate ritual into making this. and I’m anticipating we’re going to sell 15,000 units in just the preorder.”
At the fragrances’ retail price, this translates to a projected $3 million in sales – a testament to the brand’s growing momentum and the anticipation surrounding these unique offerings.
Unique Fragrant experiences
Luna Absolute and Moon Ring each offer distinct olfactory journeys. Luna Absolute, a rich and seductive blend, features notes of italian bergamot, pink pepper, cardamom, juniper berry, Bulgarian rose, amber, palo santo, oud, tobacco leaf, sandalwood, and Brazilian vetiver. Moon ring,conversely,presents a vibrant and captivating aroma with green fig,tomato leaf,lemon,saffron,stargazer lily,orange blossom,jasmine,sandalwood,vanilla,orchid,and tobacco leaf.
A Strategic Partnership
Chamberlin’s enthusiasm for the Australian market is evident, citing a significant number of direct inquiries from potential customersin the past year. He sees Mecca Cosmetica as the ideal partner, praising their beliefs on brick-and-mortar retail and their ability to curate and elevate brands that resonate with their clientele. “Mecca has this profound ability to highlight brands that fit this astounding narrative, and they have such an gratitude for brand and retail,” Chamberlin shared. “There was so much energy from them and support that the partnership just made sense. And they have an incredible customer base.”
Growing Luxury Fragrance Market
The Australian market for prestige fragrances is booming. According to Circana data, the sector witnessed a 14 percent surgein sales during the nine months leading up to the third quarter of 2024. This upward trajectory reinforces the strategic value of Sage & Salt’s partnership with Mecca Cosmetica.
A Call to experience
The pre-order launch of Luna Absolute and Moon Ring marks an exciting milestone for Sage & Salt. With their unique blend of ritual, fragrance, and a strategic partnership with Mecca Cosmetica, these new scents are poised to captivate the Australian beauty enthusiasts. Interested consumers are encouraged to keep an eye out for pre-order availability in the U.S. this month, followed by the global launch exclusively with Mecca Cosmetica.