2023-10-14 13:29:11
On the occasion of the 2023 Rugby World Cup, Société Générale launched “the first KOP for deaf and mute supporters”.
Major Partner of the competition, the bank distributes foam gloves using the alphabet of sign language for deaf and mute supporters during each French XV match. The opportunity for them to communicate their passion and their encouragement with the message “Allez les Bleus”.
An activation called “Let’s support the Blues in all languages” set up “with Publicis Sport and the French Handisport Federation” tells us Katia Lazarew, head of Société Générale sponsorship. “This initiative is part of our rallying message “Together Everything is Played”, and highlights the values of inclusion and diversity, dear to the FFH, Société Générale and the spirit of Rugby.”
“This initiative, which was captured on video in Lille and Lyon, aims to break down communication barriers and offer deaf and mute supporters an authentic and powerful way to participate in the excitement of matches from the stands. Together, everything is at stake » adds the bank.
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