2023-05-02 15:29:17
For this 2023 Women’s Six Nations Tournament won by England, France Télévisions claims an increase in its audiences compared to 2022.
In detail, nearly 16.5 million viewers followed at least a moment of the Tournament on France 2, “i.e. 1 million more viewers than in 2022”.
The 5 matches of the women’s XV of France recorded an average audience of 1.8 million viewers and 17.1% market share on France 2, “a historic record for the tournament”. By way of comparison, even if the broadcast times are not the same, the matches of the men’s XV of France gathered an average of 6.2 million viewers in February and March.
The last match between England and France reached a historic record in PdA (21.6%) and was the highest since 2019 in number of viewers with an average audience of 2.1 million viewers and a peak of 2. ,6M. As a reminder, TikTok has been the title partner of the tournament since 2022.
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