2023-12-14 05:06:05
In the greater Vienna area, the popular chain is opening another trend-setting and cozy restaurant at the largest shopping center in the country.
As one of the largest shopping centers with over 330 shops, Westfield Shopping City Süd offers variety for every taste. Over 23 million visitors to Burger King’s new restaurant can enjoy not only culinary diversity and the most individual range of drinks, but also a pioneering design concept that promises enjoyment for all the senses
Jan-Christoph Kuester, Chief Marketing Officer of The Eatery Group
Vösendorf (OTS/LCG) – Anyone who not only has an appetite for bargains while shopping but also has a hunger for the popular Burger King specialties can now get twice as good a taste at Westfield Shopping City Süd. With the opening of the 63rd branch in Austria, the restaurant chain is bringing freshly prepared meals and burgers to the country’s largest shopping center for the second time. In addition to the existing branch in the multiplex, a new restaurant on the Nordring is now rolling out the red carpet for its guests.
“As one of the largest shopping centers with over 330 shops, Westfield Shopping City Süd offers variety for every taste. Over 23 million visitors to Burger King’s new restaurant can look forward not only to culinary diversity and the most individual range of drinks, but also to a pioneering design concept that promises enjoyment for all the senses.”
explained Jan Christoph KuesterChief Marketing Officer of The Eatery Group, Burger King’s Austrian master franchise.
Stylish homage to the founding years
The new design concept for the restaurants relies on lots of natural materials such as wood and stone, whose warm colors create a cozy, feel-good atmosphere and invite you to linger for a longer period of time. Architecturally, “Royal” is a homage to the founding period in the late 1950s and a stylistic combination of the American diner with modern interior design.
Individualists get their taste with every sip
In the new “Home of the Whopper” at Westfield Shopping City Süd, guests can look forward to Freestyle machines from Coca-Cola. They enable an absolutely individual taste experience in 100 variations at the push of a button. The free refill stimulates creativity when putting together your own favorite drink.
Royal enjoyment on the Nordring
The new Burger King restaurant is located on the Nordring in the immediate vicinity of Media Markt and offers 80 seats in the invitingly designed interior as well as 38 seats on the spacious terrace and a drive-in for enjoyment on the go. The new Burger King restaurant is open from Sunday to Thursday from 10 a.m. to 10 p.m. On Friday and Saturday the freshly prepared dishes are available from 10 a.m. to midnight.
About BURGER KING®
BURGER KING®, founded in 1954, is the second largest QSR (Quick Service Restaurant) brand in the world and welcomes over eleven million guests every day. More than 19,800 locations operate in over 100 countries. Almost 100 percent of all BURGER KING® restaurants are operated by independent franchisees, most of which are family-run and have often been in existence for many decades. Further information on burgerking.at, Instagram
Über The Eatery Group
The Eatery Group is part of the Austrian family-owned THEOPHIL Group and the group’s central holding company for the business area with a focus on gastronomy. With over 1,000 employees, annual sales of around 100 million euros are generated. Since 2015, The Eatery Group has been the master franchisee for the BURGER KING® system in Austria and is therefore responsible for all national activities of BURGER KING®. These responsibilities include, among others, marketing and PR, development, supply management, monitoring, training and billing. After taking over Rosenberger® in spring 2019 and Coffeeshop Company® in February 2021, The Eatery Group in Austria employs an average of over 1,000 people per year. The group of companies operates 34 of its own BURGER KING® restaurants, eleven Rosenberger® service stations, six Coffeeshop Company® locations, five Rosehill Foodparks® and an innovative retail vending machine system with 24/7 Shop N’ Go®. The Austria-wide expansion of the brands BURGER KING® and Rosehill Foodpark® as well as Coffeeshop Company® is planned for 2024. Visit the websites on rosehill.at, burgerking.at and coffeeshopcompany.com. Further information regarding the group of companies is available here eaterygroup.at
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