2023-10-29 20:06:41
The national airline Royal Air Maroc (RAM) presented, recently in Madrid, its strategic vision and its new brand positioning, aiming to “write a new page in its history and position itself as a global airline”, with international ambitions by 2037.
This new strategic vision, detailed in front of an audience of Spanish partners, tour operators, tourism professionals and opinion leaders, is a continuation of the announcement of the signing last July of the new program contract with the Moroccan state, reports MAP.
On the basis of this program, Royal Air Maroc is embarking on ”a big change, through a new business model, its network, its influence, its fleet and its renewed operational strategy”.
To do this, the national company “reaffirms its leadership on the African continent, by committing to the development of Africa’s potential”, with Morocco as the main accelerator to achieve this. Thanks to this new era, Royal Air Morocco wants to “reinforce the pride of the Morocco brand throughout the world”.
According to the national carrier, the new campaign ‘creatively synthesizes the raison d’être and promise of an ambitious and innovative airline, and reflects the expression of an airline with international ambitions, proud of its origins and who accompanies his country and his continent on the path to progress.
”It is also an invitation to embark on a world of opportunities, creativity and conviviality, where Man is at the heart of development and a stimulating and unique experience of the riches of Morocco and Africa”, we assure, adding that the ”new brand image, which draws its roots from Moroccan and African cultures, is contemporary, energetic and emotional”.
Testifying to the company’s ”new dynamism and ambitions”, Royal Air Maroc’s #DreamAfrica #MeetMorocco campaign was launched on October 23 in 28 different countries on five continents where a powerful 360° communications plan was implemented. implemented through high-impact international media: television, digital media, billboards, digital screens on streets, public transport, train stations, shopping centers, social networks, etc.
The campaign will also be reinforced by innovative activities in all media, but in particular, a traveling exhibition has been set up in Morocco’s airports, presenting in an immersive and educational manner the main assets of the continent, economically, technologically, tourist and cultural, as well as the actions implemented by Royal Air Maroc to promote and amplify them.
”For more than 65 years serving the ambitions of the Kingdom, Royal Air Maroc is opening a new era of development materialized by an increase in its fleet and its international network, the extension of point-to-point connections and a new approach to its home network”, it says.
On the sidelines of this ceremony, which was marked by the signing of two partnership agreements between RAM and the Three Cultures of the Mediterranean Foundation and Seville City Office, the national company awarded trophies rewarding its best partners in Spain, namely online agencies, corporates, tour operators, consolidators, agency networks and agencies specializing in ethnic.
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