2024-01-19 12:49:42
Par Thomas Rideau
Published on Jan 19, 24 at 1:49 p.m. See my news Follow 76actu
Strengthening ties between the RMB, 76 currently et Rouen side seemed obvious because of their common value: a strong local attachment. THE Rouen Métropole Basketball (RMB) is a basketball club that counts at the national level and is involved in numerous local citizen actions.
76 currently et Rouen side are two major media in Seine-Maritime, close to local concerns; they are part of Publihebdos, the leading regional weekly press group in France.
Increase awareness of RMB stocks
Pour Julien Alonsosales, communications and marketing manager of the RMB, the idea is to rely on the readership of 76 currently and of Rouen side to announce matches, but also to raise awareness of RMB actions.
Next match in Rouen: January 26
The RMB started the year 2024 with a very good home victory against the leader. On January 13, in a one-sided match where Clarence Nadolny scored 24 points, Rouen beat La Rochelle 110 to 67! The RMB will play on January 19 in Alsace, against Gries-Souffel.
Next home match Friday January 26 at 8 p.m.: Rouen will face Denain.
Info and reservations: 02 32 10 73 73 or www.kindarena.fr
“For around fifteen years, the RMB has been developing or associating itself with citizen actions,” explains Julien Alonso. Examples: access to sport in schools and neighborhoods, child support disadvantaged, basketball practice with a disability…
The RMB does not only wish to shine on the floor but to contribute significantly to the development and well-being of the people of Rouen, Seinomarine and Upper Normandy.
Julien AlonsoResponsable commercial
“The DNA of our media is local information,” explains Pierre Boiteaueditor of Publihebdos in Seine-Maritime and Eure. “Since we have common values with the RMB, we want to display our 76actu and Côté Rouen brands on events organized by the RMB. » And to explain that “the RMB citizen actions interest residents of the region that we inform on a daily basis through our news sites and our newspapers, supplied by professional journalists. »
Of the more than 100 million visits each month to the Actu.fr platform, there are more than 16 million in Normandyincluding more than 4 million on 76 currently Rouen and Le Havre, explains the publisher. He also emphasizes the 30 local weeklies of Publihebdos in Normandy and in particular Rouen side and its 45,000 copies each week.
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