2023-09-03 10:15:52
– Rolex raises fears and hopes in watchmaking
After the takeover of the Bucherer stores by the brand with the crown, retailers and brands are wondering regarding the role of this giant.
Posted today at 12:15 p.m.
Bucherer has around a hundred points of sale in Switzerland and Europe (here at rue de Bourg in Lausanne). For Rolex, potential access to data from its competitors.
CHRISTIAN BRUN
With the takeover of the retailer Bucherer announced on August 25, has Rolex entered the closed circle of economic giants “too big to fail”? The parallel was sketched out this week by Thomas Baillod, founder of the homonymous watch brand (BA111OD), under the flag of the Geneva Watch Days, where conversations were going well on the subject. “Rolex is to the watch industry what UBS is to the Swiss banking community,” he says.
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