On the first day of the annual fair of watches and wonders in Geneva, A-list celebrities David Beckham and Julia Roberts roamed the aisles. But it was a handful of Rolex debuts that received widespread attention both within the exhibition, Palexpo, and on social media.
When it comes to new collections, the powerful brand, which for years has led the industry in terms of revenueusually means subtle tweaks to existing models and occasionally an ultra-jeweled jeweler’s watch. Last year, when it launched a GMT Master-II for left-handed users, it nearly broke the internet of watches. For this reason, LR brings the five models that caused the most sensation in the entire collection.
Oyster Daytona perpetual cosmograph
The model features cosmetic tweaks, tweaked colors to improve contrast, and most importantly, a new movement inside. The 4131 caliber is an evolution, which includes some technological innovations.
Forever 1908
An understated dress watch, the 1908 is characterized by a finely fluted bezel and slim case with a see-through caseback. It can be purchased in 18K white or yellow gold, with a white or black dial, and the hand is punctuated with a ring near its tip..
Inside it beats the caliber 7140 movement, which is new this year.
GMT Master-II in 18-carat yellow gold
Rolex has been tinkering with Yachtmasters and GMT Master-IIs in rich materials for years, but a GMT on a jubilee bracelet madeHo entirely in 18-karat yellow gold feels particularly indulgent.
Oyster Perpetual “Celebration” Dial
This colorful bubble motif is unusually playful for a Rolex, and certainly a lot of fun to look at.r. Available in 31mm, 36mm, and 41mm, there’s one for every wrist. Each features the caliber 3230 automatic movement, which was developed in 2020.
Oyster Perpetual Day-Date 36a
This angelic pattern takes the arched pointer to display an inspirational keyword” like “Happy” or “Eternity”. The watch displays one of 31 emojis in the date space. The dial pattern is made with champlevé enamel, and the indices are baguette-cut sapphires in six different shades.
