Rolex plans to make a very large investment in Bulle (FR)

Bulle might host a major industrial project involving Rolex. According to information from the RTS, the Geneva watch group Rolex intends to create 2,000 jobs and invest one billion francs in the second city of the canton of Fribourg.

‘A project of a rare scale is on track in Bulle with the prestigious company Rolex’, said Monday evening to Keystone-ATS the president of the Friborg State Council Olivier Curty. “With the key to significant investments and many jobs”, added the one who is in charge of the economy.

“This project is on the right track and the Friborg authorities will do everything to ensure that it succeeds,” added Olivier Curty. ‘For the time being, however, we do not want to make any further comments before the General Council of Bulle has approved the sale of the land on 12 December.’

2000 jobs

After Geneva and Bienne, Rolex therefore wishes to settle in Bulle, the Gruyère capital with dynamic demographics. The global watchmaking giant would have chosen the city to build a new production site there, describes the RTS on its website. Rolex plans to create 2,000 jobs there and invest a billion francs.

Planned in the industrial zone of Bulle, along the A12 motorway, the new Rolex site should be inaugurated in 2029, the RTS understands. However, the municipal legislature will still have to approve the sale to Rolex of two plots of 100,000 m2 in total, the equivalent of 13 football pitches.

The project will obviously have to go through the usual investigation procedures, indicates the media site, according to which Rolex ‘was seduced by the central position of Bulle and the canton of Fribourg, between Bern and the Lake Geneva region. Thus, the pool for recruiting qualified labor would be very large.’

The Geneva watch group does not comment for its part at this stage of the procedure, ‘until the case is signed’.

/ATS

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