Rolex enters the certified pre-owned watch market

The news had been expected for a few months already, it is now official: Rolex is launching its Certified Pre-Owned (CPO) program on December 1st. The most copied brand in the world, of which, according to some connoisseurs, nearly three out of four vintage pieces are not 100% authentic, thus pulling the rug out from under the feet of counterfeiters and other scammers. The retailers of the Geneva brand’s official distribution network will now be able to sell certified authentic second-hand watches, accompanied by a new two-year international guarantee.