publishedJul 24, 2022 at 5:32 am
Company of Roger FedererOn demands up to 51 percent more from Swiss customers
Anyone who buys products in the online shop of the Zurich shoe manufacturer pays a Swiss surcharge.
The shoe “The Roger Pro” developed by tennis star and On shareholder Roger Federer (second from right) costs 270 francs in Switzerland and 198 in Germany.
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According to a consumer goods expert, it’s probably regarding “skimming off the purchasing power in Switzerland”.
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Anyone who buys products in the Swiss online shop of the Zurich shoe manufacturer On pays up to 51 percent more than in the EU, Great Britain or the USA. That’s what she writes “Sunday Newspaper”. She evaluated the prices of 19 different products for women and men on the company’s own web shops – running shoes, everyday shoes, hiking shoes, clothes and accessories.
Depending on the product and country, the Switzerland surcharge is between 15 and 51 percent. The shoe “The Roger Pro” developed by tennis star and On shareholder Roger Federer costs 270 francs in Switzerland, the equivalent of 198 francs in Germany, 197 francs in Great Britain and 194 francs in the USA.
On does not provide any valid justification for the large price differences. Nordal Cavadini, retail and consumer goods expert at the consulting firm Oliver Wyman, says that it is apparently “regarding siphoning off the higher purchasing power in Switzerland. In the long run, this can affect credibility with consumers.”
(chk)
