Witchy Flavors! Robinsons’ AR Magic Transforms Shoppers
A Wicked Squash: Imagine a world where you can try on a character, not just clothes. That’s what iconic juice brand Robinsons is offering grocery store visitors, using a magical blend of augmented reality and film tie-in that allows shoppers to see themselves as characters from the hit musical "Wicked.
Described as a “Witch Flavor Are You?” experience, the AR activation transports visitors into a fairy tale
journey.
They were given free samples of each variant—Amazafying Citrus Twist and Outstandiful Berry—and could choose which flavor best matched their personality.
Throughout the activation, participants were transformed, in real time through a large, interactive digital mirror on the store floor.
But, this isn’t simply about playing dress-up. This innovative campaign, developed by AR firm Aircards,
in partnership with marketing experts Savvy, Snap Inc., and Verizon Business, is a powerful example of how augmented reality can be woven into retail experiences, a trend that’s catching on across the grocery aisles.
“This activation is a testament to how augmented reality can enhance in-store experiences, blending technology, theatre, and taste in a way that delights and captivates audiences,” said a commented an Aircards spokesman:
“By seamlessly combining creative marketing with immersive technology, the campaign has set a new benchmark for shopper engagement in retail environments. The ‘Witch Flavor Are You?’ activation demonstrates how AR can create moments of wonder while driving brand engagement and retail success.”
[h2]Augmented Reality: Conjured from Thin Air
Beyond its
