Apple is not done with American football. After having apparently failed to afford the rights to the NFL Sunday Ticket, the firm at the apple intends to make a place for itself during the famous half-time of the Super Bowl where the main advertisers will be present, but not only. Indeed, the event is also the opportunity, each year, to discover a major concert with one of the most famous artists of his generation (or several, depending on the edition).
In 2023, it will be Rihanna, with Apple Music as main sponsor, for a price commensurate with performance. This is the first time that the Cupertino streaming service has offered the famous Halftime Show, after twenty years of reign signed Pepsi. And just to make your mouth water, a first trailer has just been shared on the net, where you can discover the singer on a black and white background in about thirty seconds.
What to expect for this half?
With nearly one hundred million viewers expected during the Super Bowl LVII, Apple is probably preparing one of its most striking advertisements of the decade. Rihanna and the brand will only have a few minutes to convince, but in general the means are required: pyrotechnics, choreographers and light effects will undoubtedly be on the menu.
From now on, you have to pay 10.99 euros per month to afford a traditional subscription to Apple Music. But the platform also offers a package at 4.99 euros per month for small grants, without sound Audio spatial Nevertheless. With tens of millions of titles in the catalog, one can imagine that the publisher will highlight the presence of Rihanna.
Practical information
The Super Bowl will be broadcast on February 12 and will conclude the 2022 season of the National Football League in the United States. It will also be possible to follow live in France. To do this, however, it will be necessary to be equipped with a cable channel. And again: it is unlikely that the announcement of Apple Music will be broadcast here, because it will mainly concern the American public.
Otherwise, everyone can enjoy a replay a few hours later on YouTube and other social networks.
