2023-07-24 15:16:00
In the great family of innovations specific to our time – which will make themselves useful one day but not the day they are presented – the new FIBA LED parquet floor occupies an interesting place. There’s an idea, but also a lot of thinking.
So that’s it, are we there? Under the pressure of a counterpoint to common sense, now weakened, the marketing had sworn to himself – like everyone else – to watch sport without ever modifying its stylistic codes. An orange ball. Slats. Two baskets. And the little luminous strip on the back of the boards as a red line never to be crossed. But then, during the quarter-finals of the U19 Women’s Basketball World Cup, FIBA unveiled its latest technology: LED parquet ! An innovation whose usefulness has not yet been dissected. Make advertisers happy? Use it for pre-game introductions? Project the stats on it during downtime? On the short promotional video produced by FIBA, we see the floor react to a converted free throw, by launching a color animation. What was the impact on the player’s concentration? We leave time to time, but also the possibility of one or two missed before FIBA manages to master the full potential of its new toy.
Welcome to the future of basketball ????#FIBAU19 pic.twitter.com/rfl8mnAaNN
— FIBA (@FIBA) July 23, 2023
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#FIBA #presents #LED #floors
