2024-03-18 13:41:40
He pollo It is the most consumed meat in Chile and to promote that market, the Brazilian brand shewith more than 80 years of history, has brought to our country a new format that seeks to be more natural, while maintaining an affordable price for the consumers.
Is about chicken portioned in 1 kilo format, not marinated and frozen with IQF technology, that is, with individual rapid freezing. This new product is now available on the shelves of Walmart chain supermarkets nationwide.
“In Chile, chicken meat is generally consumed marinated. That means it has already been processed with water and other chemicals. So, what is the main difference of Sadia IQF Portioned Chicken? Basically, it has a lower sodium intake; It is much more sustainable, because we do not take water from the system to inject into the chicken; and, furthermore, it is natural chicken,” he explains. Angela Sanhueza, in charge of the company’s commercial relationship with Walmart Chile.
Regarding the freezing method mentioned, he points out that it is more effective, because “IQF technology is instant freezing, that is, the chicken is frozen in 5 seconds, which preserves the flavor and properties, being much healthier. “100% natural chicken.”
Sanhueza adds that, with this addition, the aim is to call on consumers to opt for unmarinated chicken, that is, unprocessed chicken.
“Sadia is the seventh best-known brand in Latin America and the number 1 in food. We have the challenge of revolutionizing cuisine worldwide, with convenience and without losing flavor or quality. Therefore, this is a line that completely encompasses Sadia’s vision and mission, and that was not present in Chile,” highlights the executive.
This 1 kilo frozen chicken format is now available in Hiper Lider, Express de Lider and Acuenta supermarkets from the country. Likewise, the 4.5 kilo format can be found at Wholesale Central.
“This year, Sadia comes with many innovations in the ready meals category, in which we are leaders in the Chilean market, and also in other categories, seeking to deliver the variety of Sadia products that there are in the world and that in Chile we are just incorporating. ”, he concluded.
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