2023-10-02 18:22:00
Soon 200 electric models on the market // Preview of a Hyundai IONIQ 5 // Photography: Hyundai / Unsplash
The automobile market is on the verge of a real revolution. Manufacturers all promise to release new 100% electric vehicles before 2030. Within three years, the total offer might approach 200 models, on electric alone.
200 electric models by 2026
Car manufacturers are adapting to new consumer expectations. In 2023, there are two trends: more and more brands are interested in electric models and are turning to the luxury vehicle market. The increase in demand for electric vehicles is increasing pressure on car manufacturers. According to the firm S&P Globalby 2026 “ there might be more than 200 electric models on sale in the market ».
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Electric models should take over thermal cars in 2029. Before that, car manufacturers will have to redouble their efforts to promote and sell their electric models. Competition will become increasingly fierce. With an increasingly extensive offering, analysts predict that the number of sales per brand will decrease over the coming years. It’s mathematical. If in 2018, the average annual sales (all engines combined) by brand amounted to 49,000 units, it should increase to 36,000 units in 2027.
Less affinity for brands
Another evolution of uses: consumers are less and less attached to a particular brand. In fact, 53% of buyers consider themselves to be “ nomads “. This means that they do not have a particular affinity with one manufacturer over another. Among these nomads, 60% say they want to change brands for their next purchase. The situation has changed for car manufacturers and they are today in a delicate position because of this lack of loyalty.
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Stellantis foot to the floor on the electric
The most loyal are Tesla customers with 68%, compared to 51% on average for the rest of the industry. To get out of this, manufacturers will have to target very finely and probably acquire even more data on their prospects. With the increase in supply on electric models, budgets per brand should be reduced. It will therefore be necessary for manufacturers to carefully analyze the data at their disposal in order to best convince their future buyers with the right arguments.
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