2023-08-06 07:15:00
“Each camera automatically scans the products,” explains Jean-Christophe Burlet, regional sales manager at Colruyt. “This system, which we call “easy check out”, allows our employees at the checkout to abandon their traditional gun to have both hands free when transferring items from one trolley to another. This has many advantages, including a real time saver. ”
Designed by Smart Technics, the team responsible for innovation within the Colruyt group, this system allows employees to become more efficient. “According to our estimates, the checkout can be up to 20% faster thanks to these cameras”, underlines the brand whose promise is that the customer does not wait more than three minutes before his purchases are scanned.
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“Currently, the cameras recognize up to 85% of the products but, as they are intelligent, they constantly continue to learn new barcodes”, explains Jean-Christophe Burlet. “The system in place can also distinguish the presence of several barcodes on the same product, as in the case of multiple packaging, and it is able to determine which one must be scanned. ”
If fruit and vegetables – which still have to be weighed manually – as well as the products located at the bottom of the trolleys still require a pistol shot to be registered, the “easy check out” already seems to satisfy Colruyt. “We know it well: nobody likes wasting their time in a queue. This is why we rely heavily on this technology,” admits the regional director, who also says he is “happy” with the other benefits provided by the system.
“Of course, we imagined this innovation in order to reduce the waiting time at the checkout, but it is not our only priority. By freeing the hands of our employees, we also want to improve contact with customers and facilitate the work of our staff”, explains the sales manager. “Clearly, this new technology must also contribute to the friendly atmosphere that reigns within the store. “History in particular that the races are not just experienced as a chore.
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Determined to ensure that its customers do not leave its supermarkets with the impression of having wasted their time at the checkout, Colruyt is even experimenting with a second system intended to reduce queues at the checkouts.
“This time, other cameras count the number of customers in the store anonymously,” explains Jean-Christophe Burlet. “Depending on the number of visitors, and knowing that a customer spends an average of 20 to 25 minutes on our shelves, we are then able to plan the opening of additional checkouts. And this, always in order to limit the waiting time when leaving. ”
According to Colruyt, additional tests of the same order should take place in other stores of the group, “including Gosselies”, from September.
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