2023-06-17 03:30:00
In June this year, there are two major events in the global technology industry. One is Apple’s WWDC Developers Conference, which finally released the XR hardware product that has been brewing for many years and is the technology industry’s most concerned product in recent years——Apple’s MR headset Vision Pro; The XR World Expo – 2023 AWE, attracted more than 300 XR industry giants from all over the world to gather in Santa Clara, California, USA, focusing on the latest development of Metaverse XR technology.
These two grand events were in full swing and made a strong debut, both of which attracted the attention of the global technology industry, and instantly reversed the XR attention that had been almost submerged by the AI boom this year, and led to the heavy return of Metaverse like a snowball.
As Apple CEO Tim Cook announced at the press conference, this is a revolutionary product that Apple has developed for many years, including the innovative design of the operating system and user interface. A great service that Apple can provide.”
Apple brings the virtual world into life, integrating virtual with daily work and entertainment, wearing Vision Pro to play games, watch movies, and make presentations together. Apple is trying to create a new era through this new product. It is expected that future XR hardware products will become more popular, lightweight, comfortable, and easy to operate; and software will be developed in large quantities, and more in-depth content and applications will spring up like mushrooms, gradually forming a cross-industry Metaverse ecosystem.
Apple Vision Pro uses iris unlocking to ensure privacy; the exclusive “Eye Sight” mirror can display the wearer’s eyes to the outside, retain the eye contact between people, and can also be equipped with myopia lenses; the image resolution reaches 4K TV-level picture quality, can be switched to see-through or full virtual; following booting, the APP appears in front of you, you can use eyeballs, voice or gestures to operate, and you can also see the surrounding environment and interact with others at the same time; just press the shutter button on the top of the frame , the 3D camera can quickly capture and revisit the picture in front of you, and each panoramic picture can be super-expanded and surround the user, just like being in it.
Apple equipped Vision Pro with the M2 chip and developed the special chip R1 for visual effects. It only takes 12 milliseconds to process the signals of the built-in 12 cameras, 5 sensors and 6 microphones at the same time, faster than the blink of an eye. ! Vision Pro is expected to be officially released in early 2024, priced at $3,499, so you have to wait a little longer.
Another XR event is the 2023 Augmented World Expo (AWE) – the XR Augmented World Expo, which XRA Taiwan Augmented Technology Innovation and Development Association participated in. Everyone found that XR technology is the fastest growing field in the technology industry this year besides AI! This year’s topic revolves around the connection between AI and Metaverse.
Bai Bizhen, chairman of XRA Taiwan Reality Science and Technology Innovation and Development Association, personally participated in the event and said excitedly that if we compare AI to the brain, then XR is the eyes! The visual interface of AI is XR, and the rapid development of AI is accelerating the evolution of XR!
AWE has entered its 14th year, and its scale is getting bigger and bigger every year. This year, the Santa Clara event attracted 400 speakers alone. All the well-known representative characters related to Metaverse appeared on the scene this time. The comprehensive forum on the main stage, plus the sub-forums in the six conference rooms, a discussion or speech every half an hour, discusses the all-encompassing nature of XR, with rich and comprehensive content.
Bai Bizhen said that in the past ten years, the development of software platforms and applications in the XR industry cannot be ignored, and has gradually matured into daily life. Therefore, in recent years, people have paid more and more attention to the development of hardware technologies such as AR glasses or MR helmets, and now they have officially entered the field of software and hardware. The stage in which body products complement each other. Several major large-scale XR companies in the world, including Niantic, Snap, XREAL (formerly Nreal), Magic Leap, Snapdragon (Qualcomm), Vuzix, Ant Reality, Meta, Zappar…etc. The special area is open to the public to experience, and various display technologies, FOV, etc. have made great progress, which is very exciting.
Taiwan’s XR industry plays an important role in the world, with world-class hardware and software
Rony Abovitz, CEO of Sun and Thunder and founder of Magic Leap, used NASA’s space program to land on the moon as a metaphor for the various stages of the XR industry in the forum – “Mercury” (starting stage), “Gemini” (intermediate stage), and “Apo Luo” (on the moon, mission accomplished); the XR industry is currently in the difficult but necessary Gemini middle stage, entering a stage of deeper integration of multiple technologies at the hardware level, but also agrees with the XR seeds planted in the past decade It is in full bloom, and further stated that “the best companies in the XR field have seen the top of the mountain, they know the way to the top, and if each of us continues to work hard, invest and scale, we will reach the top of the mountain.”
Everyone everywhere all the time! XR is everywhere
AWE CEO and well-known investor Ori Inbar also attracted everyone’s attention through the recently popular AI virtual human technology in the forum, and invited the virtual avatar Holo Ori to be on the same stage, allowing the audience to immerse themselves in the opening scene of AWE that blends virtuality and reality. Ori Inbar himself and Holo Ori had a witty interaction. After the audience had fun, Ori took a step forward and told everyone: “People are worried that AI will replace human jobs, but the combination of AI and XR to accelerate digital transformation has been fermenting around the world. We need to be more focused and Learn more regarding the world trend and move in this direction.”
He emphasized that although some people are skeptical regarding the metaverse, in fact, “XR Everyone everywhere all the time!”, XR is everywhere, which is exactly the same as “XRA Taiwan Reality Technology Innovation and Development” that has promoted the XR industry in Taiwan for many years. Association—have you AR today?” The ideas coincide.
XR technology becomes a new solution for carbon reduction, immersive simulation of climate change reality
In addition to the rich main forum and sub-forums of AWE, this topic also covers climate change, which is of global concern. It is proposed to use XR technology to propose solutions to have a positive impact on the world. This is also the biggest economic opportunity in the next few decades. one. XR can reduce travel, reduce product manufacturing and waste, reduce the need for real estate space, and help all walks of life cope with climate change. Climate change is the most urgent and long-term threat to life, but it is difficult for people to fight once morest invisible threats. Simulate and visualize things that were not visible through XR immersive tools, let people experience, help people see and feel the impact of climate change on their own lives, and help professionals make the most effective solutions when developing solutions to climate change decision.
After the meeting, Bai Bizhen, chairman of XRA Taiwan Real Reality Science and Technology Innovation Development Association, said that it is exciting to see the topic of carbon reduction in AWE. Another point worth observing is the female power that is currently valued by the world. The forum also invited a number of outstanding XR female workers to give speeches, and launched the XR Women’s Organization to highlight that women play an important role in the development of the XR technology industry.
Chairman Bai Bizhen further observed that Taiwan’s XR industry’s software and hardware progress keeps pace with the world, and Taiwan will play an increasingly important role in the global XR industry in the future. Not only Taiwan’s global XR hardware production supply chain, but also in the software part, XR technology is widely used in various industries, and it is quite avant-garde, whether it is technology or application, it is world-class.
The Taiwan Reality Technology Innovation and Development Association is committed to cross-industry cooperation in the field of reality, invigorating the digital economy of various industries, linking the understanding of reality technology applications in various industries, providing an experience exchange platform to achieve the integration of various industries and reality technology applications, and assisting The industry obtains market intelligence, research reports, information and related resources in the field of reality to enhance the overall digital strategy of the industry. Chairman Bai Bizhen said, “I also saw a trend in this AWE, that is, there are no competitors in the XR field, and everyone is a partnership, because there are too many themes and applications in the XR field, and there are opportunities to connect with each other. This It is also the most fun exhibition, like a theme park, every booth is like a playground, and all vehicles and applications are worth experiencing once more and once more.” We have seen that XR has an incredible impact on the world, not only The dream of the future is happening at this moment, and XR is the visual interface for us to experience the world together!
The combination of XR and AI and other technologies is in full swing. Readers who are interested in related issues and applications are welcome to pay more attention to the XRA Taiwan Reality Technology Innovation and Development Association and the “Have you used AR today?” Facebook fan page; 6/15 (4) ~ 6/17 (Sat) “2023 Future Commerce” held at Yuanshan Huabo will bring together cross-industry business innovation and smart applications, bringing many unexpected future technology scenarios. Welcome to[2023 Future Commerce]Future Business Exhibition]experience.
Activity time: 2023.06.15 (Thursday) – 2023.06.17 (Six)
Venue: Taipei Grand Flora Expo (No. 1, Yumen Street, Zhongshan District, Taipei City)
Registration for free exhibition:https://fcexhibition.pse.is/4zbus6
Join the official account of Future Business LINE and experience the future solution first:https://lin.ee/Kz8Qk1X
Official website to learn more:https://www.futurecommerce.tw/
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