The Russian concern “AvtoVAZ” got an excellent chance to significantly increase its influence in the domestic market. This opportunity appeared after many foreign car companies left our country, which specialized, among other things, in the production of budget cars. Now the vacant niches have begun to be gradually filled with products from Chinese automakers. Interestingly, Russian companies are directly involved in this process. For example, the Avtotor plant has already launched the production of the Kaiyi E5 model. This sedan, according to the statements of representatives of the Russian concern, will be sold for 1 million rubles.
Given that cheap cars have begun to enter the Russian car market, AvtoVAZ also urgently needs to start updating its model range. This is becoming increasingly relevant in the light of the emergence in the Russian Federation of an increasing number of relatively affordable foreign cars imported into the Russian Federation thanks to “parallel import” schemes. Therefore, if the Togliatti auto concern does not take advantage of the opportunities that have appeared in time, it may lose them over time. An effective solution to this issue would be to expand the company’s model range with cheap, simple and high-quality machines. One of these cars may be the updated VAZ-2107 2023-2024, the render images of which have already been presented by the Russian designer. By the way, the review for this model has already appeared. on our NaAvtotrasse YouTube channel.
https://www.youtube.com/watch?v=fsFgR_LzW9M
Experts explain the possibility of the revival of this car by the following factors. So, a wide audience still remembers the VAZ-2107 model, although it has long since left the market. Therefore, the return of the “seven” will attract the attention of a large number of Russian motorists. Also, this machine will be as affordable as possible for buyers. In favor of the revival of the VAZ-2107 is the fact that its production does not require a large investment of money and time. And this is important, given the ever-increasing competition in the segment of inexpensive cars. The result is a fairly attractive model with a low final cost.
The platform for the future “seven” will be the current modification of the Lada Granta. This approach is popular with car manufacturers all over the world, because it allows, using small financial and time resources, to create a reliable and high-quality product. It is expected that the updated VAZ-2107 will take a place slightly lower than Grants in the Lada lineup. This car will be made in a minimalist style, so its price tag will be acceptable for most Russian motorists.
Note that recently rendered images of the VAZ-2107 2023-2024 interior got onto the Web. It is distinguished by simple design and budget finishing materials. You should not yet expect the appearance of a large screen of a multimedia complex or a digital “tidy”, although the following modifications of this model may well acquire them. In the original version of the interior of the revived “seven”, the desire of the domestic manufacturer to minimize the final price tag of this car will be traced.
Thus, the cost of AvtoVAZ’s novelty will be noticeably lower than that of Granta. Recall that the basic version of Grants is now being sold for about 680 thousand rubles. It can be assumed that the price tag of the VAZ-2107 will be in the range of 550-650 thousand rubles.
It is difficult to say when the debut of the novelty of the Togliatti automobile company will take place. If the project is approved and the Grants platform is taken as the basis, the production of the updated “seven” will not take much time. In this case, it can be presented in the second half of 2023. In any case, AvtoVAZ should not delay expanding its lineup, given the ever-increasing competition in the niche of budget cars.