Minister Marlène Schiappa’s appearance in Playboy has caused a buzz since the announcement, with Jean-Christophe Florentin, the publication director, revealing behind-the-scenes information about the interview and photo shoot on Europe 1. Schiappa is the first member of government to pose for the magazine known for its sexy photos, and the editorial director has described her as the most “Playboy compatible” minister given her freedom of tone and physique. The director aims to mix women’s rights and a “somewhat sexy subject” in the article but will not reveal too much. The buzz surrounding Schiappa’s appearance has been surprising to the Playboy team, especially as the minister did not promote her presence in the magazine due to prohibitions within her cabinet. Elisabeth Borne has reframed Schiappa for her interview, which has been described as “not at all appropriate” given the context of reforms in retirement.
Since Minister Marlène Schiappa’s announcement in the pages of the magazine, Playboy has been at the heart of a carefully prepared buzz. Jean-Christophe Florentin, the publication director of the title, revealed to Europe 1 behind the scenes of the interview and the photo shoot.
It’s a first. A member of the government, in office, who poses in a magazine known for its sexy photos. Marlène Schiappa, posing for Playboy, has been in the news since the announcement of her presence in the next issue of the magazine
The most “Playboy compatible”
At the microphone ofEurope 1, Jean-Christophe Florentin, the editorial director, told behind the scenes of this meeting with the Secretary of State in charge of the Social and Solidarity Economy and Community Life. Without revealing too much, he explains that he first had to convince the candidate, already found for the magazine. “For us, among politicians and ministers, Marlène Schiappa was the most Playboy compatible by his freedom of tone, by his physique too“, he explains.
The goal: “to make a subject where we would mix women’s rights and a somewhat sexy subject”. He explains that if the first contacts were made about 3 months ago, the shooting and the interview were only made a fortnight ago. And if the director of Playboy does not intend to reveal any details, he does however raise the suspense: “What I can say is thatshe is in amazing poses from a ministerthat’s for sure”
A buzz that goes beyond them
If Marlène Schiappa had not informed her cabinet of this interview, the minister, who defends her freedom to dispose of her body, was however prohibited from promoting her appearance in the magazine. A promotion, which is done without her, and which even surprises the Playboy team, who, if she expected “buzz”, was “1,000 places to suspect” the turn taken by the ‘event.
The presence of Marlène Schiappa in the magazine left no one unmoved and this choice did not pass with Elisabeth Borne, who reframed her Secretary of State judging her interview “not at all appropriate” in the context of the reform retirements.
The announcement of Minister Marlène Schiappa’s appearance in Playboy certainly caused a stir. With the editorial director of the magazine claiming that she was the most “Playboy compatible” politician and promising some “amazing poses”, anticipation was high. However, the promotion of the interview was done without Schiappa’s involvement and the controversy surrounding it has caused some backlash. Nevertheless, the buzz generated by the announcement certainly went beyond just Schiappa and Playboy, sparking discussions about women’s rights and freedom of expression. Overall, Schiappa’s appearance in the magazine may have been unexpected, but it has certainly made an impact.