(Data despatched by the entity that indicators it:)
“New picture for a brand new period of Central de Reservas. Central de Reservas, the famend Spanish on-line journey company with 1 / 4 of a century of expertise, has right now introduced a major change in its company picture. This variation symbolizes a brand new chapter within the historical past of the corporate, sustaining its dedication to providing the very best lodging search service in the marketplace. The change of picture additionally applies to the worldwide portals of the Reserving model.
A renewed dedication to excellence and Innovation
Central de Reservas, with the mission of providing the very best lodging search service in the marketplace, has redefined its visible id and model technique. The brand new picture relies on values corresponding to belief in know-how and other people, social worth and pleasure. Its promise, “search, discover and luxuriate in,” emphasizes the autonomy of its search engine and personalised customer support.
The brand new emblem: the star that connects together with your clients
The brand new Central de Reservas emblem says goodbye to the 5 star balls and presents a single six-pointed star, impressed by a cursor, reflecting its digital roots. On this less complicated design and with fewer colours, the title Central de Reservas additionally stands out, consolidating its id as its personal model.
Slogan ‘Sensible Selection’: the clever selection
The brand new slogan, ‘Sensible Selection’, communicates the concept that Central Reservations is the good selection for these in search of high quality, effectivity and worth of their journey selections. This motto positions the model within the subject of expertise and innovation, reinforcing its dedication to providing logical options tailored to the wants of its clients.
Rebranding aims
The target of this rebranding is to enhance model notion and improve competitiveness, sharing a clearer and extra engaging model message.
Ricardo Buil, CEO of Central de Reservas, factors out that the brand new picture, less complicated and extra fashionable, will appeal to a younger and worldwide viewers. This variation of picture is accompanied by vital technological improvements, integrating synthetic intelligence into “nearly magical” value comparability and customer support processes which can be recognized with the corporate’s new declare: Sensible selection. This variation is as vital as the looks of the Web was and can permit the corporate to supply new services that can shock.
With this alteration, Central de Reservas reaffirms its place as a frontrunner within the on-line journey sector, specializing in the naturalness of understanding the traveler, the artwork of doing issues properly and journey as a dream come true.
The corporate faces the approaching months of the excessive season with optimism, already reflecting from the start of 2024 a 25.9% improve in gross sales in comparison with the identical interval of the earlier 12 months, and with good forecasts for the approaching months with the newest reservations. time for summer season.
About Reservation Heart
Central de Reservas, the Spanish on-line journey company with a historical past of 25 years available in the market, has established itself as a frontrunner within the sector with a suggestion of greater than 2,500,000 lodging world wide. The corporate not solely makes it straightforward to guide lodging, but in addition presents further providers corresponding to flights, transfers, actions, journey packages, tickets and journey insurance coverage, offering its clients with an entire and hassle-free journey expertise.
Contact
Contact title: Raquel Diez
Contact description: Completely different Journey SLU Centraldereservas.com
Contact phone quantity: 976301523
Photographs
https://static.comunicae.com/pictures/notas/1255261/imagen1-1-1.png
Picture caption: Rebranding Central Reservations
Autor: Completely different Journey SLU
https://static.comunicae.com/pictures/notas/1255261/imagen2-1-1.jpg
Picture caption: New emblem and declare of Central de Reservas
Autor: Completely different Journey SLU
https://static.comunicae.com/pictures/notas/1255261/imagen3-1-1.png
Picture caption: Rebranding Central Reservations
Autor: Completely different Journey SLU
Movies
https://youtu.be/smvXweguN_Y?si=Qp4h6aYeyObUXeXD”
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