Renault won 11 prestigious “Cannes Lions” statuettes Business

Renault seems to be doing this very well, both in terms of designing and building the cars and positioning them. This is aptly illustrated by winning as many as 11 awards at the prestigious “Cannes Lions” festival this year.

Over the past few years, marketing teams and partner agencies have been working hard to modernize the image of the Renault brand, products and services around the world. Now this work has gained recognition and is bearing results.

Here’s to 2023. at the prestigious “Cannes Lions” festival, the French manufacturer won 8 statuettes. This year, Renault even surpassed this achievement and won a total of 11 lions: two big, two gold, four silver and three bronze. This outstanding result makes Renault the most awarded brand in the automotive industry.

“I am extremely proud of the awards the brand won in 2024. At the Cannes Lions Festival, which for me is the most challenging international competition in the field of advertising. These exceptional results reflect the passion and dedication of the brand’s employees, as well as the partners who are closely involved on a daily basis in the creation and execution of these communication campaigns, including Publicis Conseil, Publicis Sapient, Startrec, OMD and Lonsdale, – says Renault Brand Marketing Manager Arnaud Belloni.

Four creative Renault campaigns have been recognized by experts and critics. Here, the Cars to Work campaign to help people living in areas with limited mobility back into the workplace has won two Grand Prix awards in the categories Creative Commerce / Attracting and Retaining Customers and Sustainable Development Goals / Decent Work and Economies growth”, as well as two gold and two silver awards.

The campaign for Renault Plug Inn for business, a peer-to-peer app for a community charging service, won a silver award in the Creative Business Transformation / Experience Transformation category and a bronze award in the Outdoor Advertising category.

The electric Renault 5 E-Tech with the campaign “R5volution Is a French Thing” won two bronze awards in the industrial craft categories “Production Design/Art Direction” and “Achievement in Manufacturing”. Finally, TimeFighters, a documentary by the Naudet brothers about Renault’s approach to safety, won a silver award in the Brand Experience and Activation category.
At that time, the brand agency Publicis Conseil was recognized as the Agency of the Year at this 71st Cannes Lions Festival.

A dowry of 11 Cannes Lions statuettes added to Renault’s already abundant shelf of awards. The world’s most popular French carmaker has already won more than 80 awards in the first half of 2024, while at the same time in all of 2023. – 94.

This year, Renault also won 10 awards at the competition announced by the British educational organization D&AD, as well as 12 awards at the New York “The One Show” competition, 20 prizes at the “Clio Awards”, also held in New York. The French brand won all these awards for the Plug Inn, Human First and Roland Garros campaigns.