2023-10-15 21:42:20
One of the founders of the Quebec Association of the Recording, Entertainment and Video Industry (ADISQ), but also of the FrancoFolies de Montréal, Guy Latraverse, died Saturday evening following a long illness. The man who was called the “father of Quebec show business” was 84 years old.
“My children’s grandfather died yesterday,” wrote host Patrick Marsolais on Instagram Sunday followingnoon, ex-companion of Zoé Latraverse, daughter of Guy Latraverse, who had confirmed the news to the media earlier in the day “He leaves an immeasurable legacy to Quebec culture. Without his sensitivity to the French fact and his no worse pig’s head, the Quebec cultural landscape would not be the same today,” continued Patrick Marsolais on Instagram.
Mr. Latraverse, born July 5, 1939 in Chicoutimi – now Saguenay – was one of the builders of the entertainment industry in Quebec. As a prolific manager or producer, he was associated with several legendary monsters of the stage, including Diane Dufresne, Robert Charlebois, Jean-Pierre Ferland, Yvon Deschamps, Louise Forestier, Jean Lapointe, Pierre Verville, Daniel Lemire and the late Claude Léveillée, whose agent he became in 1962, when he was only 23 years old.
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He was associated with epoch-making productions, including “L’Osstidcho”, the album and show “1 fois 5” as well as the 1976 Saint-Jean-Baptiste concert on Mount Royal in Montreal. , which we are still talking regarding more than 40 years later.
Starting in 1964, he brought several important French and international artists to Quebec, including Charles Aznavour, Gilbert Bécaud, Petula Clark, Julien Clerc, Léo Ferré and Raymond Devos. Thanks to the contacts he established, he also allowed Quebecers to conquer Europe.
ADISQ, which he co-founded in 1979, paid tribute to him in 2013 by awarding him the first honorary Félix on the occasion of its 35th annual gala presented at Place des Arts. It was also under his leadership that the first French speaker, Claude Léveillée, performed in this emblematic venue in the Quartier des spectacles on June 13, 1966, three years following its opening. In its early days, the venue was only reserved for international or English-speaking stars.
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He was also the first to produce a Quebec artist – Diane Dufresne – both at the Montreal Forum in 1980 and at the Olympic Stadium in 1984.
Guy Latraverse, who is the brother of actress Louise Latraverse, was diagnosed with bipolar disorder in 1986, following 20 years of illness without treatment. He subsequently produced programs to demystify mental illness and took part in the creation of the Association of Depressives and Manic Depressives (today Revivre).
“One of the great builders”
The Prime Minister of Quebec, François Legault, quickly reacted on social networks upon learning of the disappearance of Mr. Latraverse.
“Guy Latraverse, one of the great builders of the Quebec recording and entertainment industry, has died. My condolences to all his loved ones, in particular to his sister Louise,” he wrote on X.
Guy Latraverse, one of the great builders of the Quebec recording and entertainment industry, has died. My condolences to all his loved ones, in particular to his sister Louise. @LLatraverse https://t.co/L62cL0SmPG
— François Legault (@francoislegault) October 15, 2023
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