“Relaunching a brand takes time, money and sweat”

2023-10-15 21:36:19

Put an end to ten years of free fall… and re-motivate a former world fashion champion. This is clearly the challenge that William Pak took on more than two years ago. The man has spent years as a business lawyer supporting investments in sectors as diverse as the mining industry and technology. First acting as a consultant for an interim management role two years ago, he definitively took on the role of boss in early 2022 in a family project, his wife Su Yi Chiu being the chairman of the board of directors of the brand.

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