2023-11-13 23:05:54
“By developing courses and sports areas, we help to better regulate the flow of visitors in order to prevent them from finding themselves in the same place at the same time” continues Alison Lacroix, who readily cites the Gulf of Morbihan Vannes destination which does not does not want the installation of courses along its coastline, “already well surveyed” to “better highlight its hinterland”.
A way here to contribute to a territorial rebalancing and to fight once morest overtourism. A way also for the destination to diversify, with this solution which is ideally suited to areas which have sensitive natural spaces.
In detail, 37 destinations are located in the mountains, 20 in the countryside, 9 in an urban area, and 5 on the coast. “For almost a year and a half, it has been quite intense in terms of requests” declares the On Piste manager who has just signed Sainte-Foy-lès-Lyon, or the establishment of Tain-l’Hermitage in the ‘Ardèche.
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This last destination, located between Drôme, Ardèche and Rhône Valley, constitutes a fine example of the digital solution. Firstly because it is a great playground for lovers of outdoor activities (16 trail courses, Nordic walking, mountain biking and gravel). In summary, a perfect alliance between sport, gastronomy, local produce and wine tourism. “And then,” adds Alison Lacroix, “the decision-makers of Tain-l’Hermitage, a destination which has hot spots and, conversely, very little-known places, had a real thought regarding the distribution of flows with a desire to create a network on their territory.
Abroad, the On Piste team has, for example, just identified two sporting destinations close to Fez (2h30 direct flight from Paris, Lyon and Marseille) including authentic accommodation.
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