Former NFL running back Reggie Bush has filed a lawsuit that could have far-reaching repercussions for American college sports.
• Also read: Canadian sues NCAA and 10 US universities
The 2005 Heisman Trophy winner as the NCAA’s most valuable football player is suing the University of Southern California (USC), the Pac-12 Conference and the NCAA over the use of his name and likeness during his collegiate career.
According to the details of the lawsuit, relayed by the ESPN networkBush is reportedly seeking significant financial compensation because of his “great popularity” and “prominence” during his time at USC.
He alleges that her alma mater, the conference she played in and the NCAA profited heavily from her on-field success to secure major television deals and sell merchandise bearing her image.
In a statement, Bush’s lawyers said the three entities continued to benefit from their client’s reputation even after he left for the NFL.
“This case is not just about justice for Reggie Bush. It’s about setting a precedent for all college athletes in America. Our goal is to right a wrong and create a system that recognizes the importance of athletes through financial compensation,” said Evan Selik, one of Bush’s attorneys.
Bush was one of the most prolific running backs of his generation, earning the NCAA MVP award after rushing for 1,740 yards and 18 touchdowns in his third year of eligibility. He was forced to relinquish his award in 2010 after an NCAA investigation into illegal compensation Bush received.
USC also had to surrender its 2004 national title following the investigation, in addition to forfeiting 14 victories won while Bush was on the team.
However, the rules have changed significantly since 2021 as NIL (Name, Image, Likeness) contracts are now allowed for college athletes. Even though they are considered amateur athletes, they can now receive financial compensation for the use of their name and image.
This is also why the NCAA decided this year to award Bush the Heisman Trophy he won in 2005.
In collaboration with our partners
