2023-10-22 23:36:45
A few hours after placing an order, an online buyer is informed by the brand that it must be canceled due to lack of stock. This scenario is not rare, and would concern no less than 38.6% of retailers and brands, all sectors combined, according to an international study. And French fashion sales are no exception to the phenomenon, with 44% of companies in the sector indicating that they suffer a cancellation rate greater than 10%. ShutterstockThis is according to a multi-sector study carried out in France, Germany, Australia, the United Kingdom and the United States by the order management specialist Fluent Commerce.
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