2024-08-30 12:18:32
Both the industry and consumers pay for the packaging costs of their products. Reducing the packaging costs is becoming a relevant factor for both producers and customers due to current innovations. The packaging industry is constantly looking for solutions to increase profitability while providing more satisfaction to buyers. Therefore, packaging customization has become a new strategy to conquer the market by offering more attractive designs and customized packaging adapted to the product type and shape.
The main function of packaging
Packaging is first and foremost about protecting the product. Even products that are to be delivered or shipped are estimated to spoil or lose 25% without packaging. The second function of packaging is marketing. Packaging is part of the product design and it helps sell the product. Some major brand companies invest more in packaging to stand out from the competition and leave a lasting impression in the minds of consumers.
The material of packaging is currently being reconsidered. Does it meet the criteria of sustainability and responsible economy? However, the combination of all its functions must meet profitability targets.
Personalized packaging to reduce transportation costs
Cardboard is a packaging that is easy to transport, but it takes up more space relative to its volume. Thanks to the use of artificial intelligence, the size of the packaging material to be used can be calculated according to the volume of the product to be packaged, and there is no more excess material use. Everything is custom calculated. The packaging of the product is personalized according to its shape and design.
Personalization not only solves practical problems of packaging, but also considers the way of presenting the product to the customer. Design focuses on profitability, but most importantly, affects the sales of the product. Reducing costs is an important criterion considered in product design, production and distribution speed. Smart packaging can reduce transportation costs. Spike Technology It is one of the industries that provides packaging solutions to optimize and reduce transportation costs.
Reasons to automate your packaging process
Automated packaging saves time and money for industry players. Storage costs disappear due to increased packaging production capacity. The process is fast, allowing for a large number of orders to be responded to in a very short time. Long waits and back and forth for multiple deliveries due to low ability to meet consumer expectations become non-existent. Investing in automated machines and innovative packaging technologies can increase profitability and minimize costs. Investors are increasingly choosing these solutions to increase sales and appear more professional in the eyes of their customers.
Customization of packaging innovates the design and presentation of products and, most importantly, affects the reduction of packaging costs. In fact, for large order volumes, personalization makes a huge difference in packaging materials, transportation, storage and warehousing costs. To improve business profitability and performance, players in the commercial, industrial and distribution sectors are continuing to invest in personalization and automation of packaging.
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