2023-09-03 22:02:17
Reddit, which launched contextual keyword targeting last June, reports that advertisers using the product saw a 29% increase in click-through rate (CTR) over their community targeting campaigns.
They also saw a 28% increase over their interest targeting campaigns alone.
These advertisers also saw a 59% decrease in cost per action (CPA) per click, high value “last click” attribution, compared to community targeting, and a 53% decrease in CPA compared to interest targeting. alone.
Keyword Suggestions
In addition, Reddit presents the latest feature of this targeting offer: Keyword Suggestions.
This Machine Learning solution allows advertisers to expand their keyword lists by recommending relevant keywords, while filtering out those that are unsuitable for the brand.
Available through Reddit Ads Manager, Keyword Suggestions takes the guesswork out of targeting, ranking each suggestion by monthly views on Reddit and opening up an expansive list of relevant targeting opportunities to increase reach and campaign effectiveness.
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