Recruitment trends, what COVID-19 left and remote work: what are companies looking for in a professional profile now? | Learnability | Soft skills | fedu | Adecco | ManpowerGroup | ECONOMY

After the arrival of the pandemic, organizations require a more agile and efficient team as a result of new work models, such as hybrid or teleworking. The quality most valued by companies in professionals is self-management.

Monica Flores, president of for Latin America, all industries are experiencing a reboot due to digital adoption and are proactively creating new forms of employment where people become the center of the business.

“There is an evolution in the employer-employee relationship. The contributor went from a “job for life” (no inter-company moves) to a “job in a career for me” (independent progress, search for purpose)”refers.

Along these lines, Verónica Valderrama, Vice President of HR at Gold Fields, indicates that: “Understanding how our collaborators feel and what they think is essential to create a bond with them and ensure that their personal objectives align with those of the company. company, thus generating value for themselves, for others and for the company”.

sophisticated skills

According to a study by the firm, 91% of employers who are automating plan to increase or maintain their workforce, compared to just 8% of employers who plan to reduce or maintain plans to automate. “This is where employers will look for professionals who stand out from others by having more sophisticated skills”.

For the president of ManpowerGroup, the son: reliability and discipline; resilience and adaptability; reasoning and problem solving; creativity and originality; critical thinking and analysis; collaboration and teamwork; abilities to take initiatives; leadership and social influence; learnability, and curiosity.

“The key to being successful no longer depends on what you know, but on what you are capable of learning, what we call learnability. Therefore, in these great changes that we are experiencing at the work level, it is essential that people continue training. Reskilling and upskilling will be mandatory to enhance their skills, improve their employability and be in tune with the new demands for talent that the world requests”mentions Flowers.

What’s coming

According to Adecco Peru, by 2023 employers are expected to continue with the trend of developing digital alternatives for their businesses and to expand and venture into platforms with the aim of causing a greater impact in the market. Therefore, an increase in the demand for professionals with the mastery and management of digital technical tools is projected.

“The evolution of health circumstances prompted us to move to the digital world, which, far from giving us a negative experience, has brought us greater dynamism in the exercise of many economic activities, accessing goods and services more quickly and efficiently”highlights Mardelí Gálvez, RPO manager of .

In this line, he refers that in this new digital stage, interpersonality must be maintained using all digital media. In this line, there is an increase in requirements that bring with them the need to offer a personalized and personal experience despite the absence of physical contact between the parties, that is, profiles with more developed communication skills, focused on results, problem solving and orientation. service”.

Along these lines, Sandra Cubas, managing director Peru & Ecuador at Cornerstone Group, mentioned who observed a change in the requirements of companies when it comes to finding a profile for a position. “More disruptive profiles are sought, open to change, generators of ideas, developed soft skills, team management, high level of communication”.

Along these lines, he said that the sectors that will show a greater labor supply will be technology, industrial, mining, agro-industrial, hydrocarbons and consumption.

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Salaries and build talent

Regarding the monthly remuneration of professionals with skills in technology, digitization and information management, Adecco Peru highlights that salaries are above average, although it will depend a lot on position, role and hierarchy. However, for these profiles it is above the average by up to 25%..

Thus, compared to 2021, salaries increased by up to 15% due to the increase in demand for these positions, given that these profiles usually have greater bargaining power as they are in more than one recruitment process at the same time.

If I don’t find the talent, can I train it? Lorena Dibós, Human Resources Manager at Cencosud SA, highlights the importance of challenging talent and giving them the opportunity to grow, develop and learn from their mistakes. “The key is to know what type of talent you need to execute your strategy, meet your collaborators, match with them and reward them according to their effort”.

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knowledge

Marc Ourgant, Communication & PR senior Manager de indicated that there is currently a great demand for jobs that have been necessary in remote work, especially in the technological and health world.

“It is normal that the most in-demand skills or requirements for jobs are constantly changing. This may be due to technological development, changes in the socio-political scenario or any new trend that affects daily life.”, he mentioned. Along these lines, he detailed which are the most outstanding:

Knowledge in UX design. UX design has been one of the most in-demand skills in companies for some years and continues to hold its position firmly. A UX designer is a professional who is in charge of designing the user experience. That is, it addresses the different aspects that are part of the interaction between the customer, the service or product and the company. This is one of the skills in greatest demand today, since it has been proven that a good shopping experience significantly influences brand perception.

Critical thinking ability. Critical thinking is one of the most important within any company and, apparently, it is a quality that will never cease to be necessary within work teams. In times of overinformation and abundance of fake news, the ability to question any element can make the difference between the resolution or not of many problems. Nonconformity and critical capacity, as engines of growth and development, make critical thinking one of the most demanded skills in recent years and at the moment.

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● Determination and creativity. The ability to make decisions and carry them out are part of the most demanded skills in the workplace in recent times. This is because the formation of a leader must be made up of someone capable of listening to his collaborators and making the best possible decisions. Determination and creativity are important tools for decision-making, and that is why they have become part of the skills most in demand and needed by companies: the creativity to find ways out that no one else sees, and the determination to risk making decisions that others would not make.

Analysis of data. Another of the most in-demand job skills of the moment that is related to decision-making is data analysis. The enormous amount of information generated regarding users, performance and optimization of procedures are raw material for development, innovation and informed decision making. Currently, it is known that one of the keys to business success is the correct use of data, which implies having the ability to analyze and interpret data inputs with the support of specific software. This explains why it has become one of the skills most in demand by organizations today.

READ ALSO: What companies look for in a data analyst, beyond statistics

Computer knowledge. According to the most in-demand skills on LinkedIn, the demand for computer skills grew 169% over last year. Computer literacy has become the most sought-following skill in the wake of the pandemic, which brought with it the implementation of remote work. However, despite the fact that a prudent time has passed, computer skills are still necessary for any company.

SEO writing. Currently, almost all businesses seek to have a presence on the Internet, since it is necessary to reach a greater number of customers. That is why one of the most demanded skills is SEO writing. The best way for your web page to appear in the first places of search in Internet search engines is by creating content that is optimized for SEO. It is one of the skills most sought following by companies that are dedicated to selling over the Internet or in digital marketing agencies.

“Having trained talent that drives the business and growth of each organization has become one of the most challenging challenges for human resources teams. Leaders of people and decision makers face every day difficulties for their collaborators to be productive, agile and diverse”, says Ourgant.

At the same time, he adds, they find a myriad of data-driven approaches to help companies meet their growth goals, deliver on their strategies and grow their teams. “This has set the standard in the positions most in demand by companies”.

To complement, Cubas, from Cornerstone Group, points out that other profiles will be: cybersecurity, digital marketing, artificial intelligence, automation, application developers, innovation, commercial and financial

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