Al-Awad added in press statements that the celebrations of the Tawjihi results also contributed to “reviving purchasing activity in several areas after a period of slowdown.”
He explained that “prices were within their normal range, and there are even competitive offers to attract consumers within the framework of enhancing commercial activity during the most important seasons, which are the secondary school results.”
He pointed out that the greatest demand is for “Kunafa in all its types, in addition to Warbat and some other Arabic sweets such as Mishkal.”
Al-Awad expected that “the active commercial movement will continue throughout the week, but it will be at much lower levels than what it witnessed in the past days, due to the continuation of success parties, family gatherings and congratulations.”
The head of the Jordanian Restaurant and Confectionery Owners Association had indicated that “political conditions and regional unrest had a negative impact on commercial performance in general, leading to a decline in economic activity and a lack of liquidity.”
He stated that “the summer season and wedding seasons did not improve the situation due to regional crises, which caused a decline in demand by up to 50% compared to last year.”
The owner of a chain of branches specializing in selling sweets in the capital, Amman, confirmed that “all of his branches witnessed an increasing demand for various types of sweets during the high school results celebrations, as part of the traditions and celebrations.”
He pointed out that “the items that have been in great demand are Kunafa, the price of which ranges between 6 dinars per kilo for regular and 6.50 dinars for delivery, as well as Mabrouma at the same prices, while the price of a kilo of Warbat is about 5 dinars.”
It is noteworthy that the Ministry of Education announced on Thursday the results of the Tawjihi (high school) exam, where the overall success rate reached 63.1% during the current year.
There are about 2,500 shops in the Kingdom working in the sweets sector with various types of Eastern, Western and popular sweets, which employ about 10,000 workers, the majority of whom are Jordanians.
Source: Ammon
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2024-08-11 19:57:23
