Feta exports set a record in 2022 as said by the Minister of Rural Development and Food, Giorgos Georgandas, who attended and answered questions at the General Assembly of the National Interprofessional Organization of Feta.
Specifically, as the Minister of Rural Development and Food said, feta exports in 2022 reached 605 million euros compared to 388 million in 2019.
Mr. Georgantas informed the members of EDOF about the new ELGO – Dimitra law, while in the following days it was decided to hold a meeting in order to inform both the Milk Yield Committee and the new sanctioning framework.
The Minister of Agricultural Development and Food made a special reference to article 19 which establishes the Committee for determining Milk Yield Limits with scientific criteria as well as any other element for the production of PDO cheese products, such as protein fractions. Thus, there will be an objective, reliable and immediate way to deal with any attempted fraud.
Mr. Georgantas also announced the financing of EDOF with one million euros for the coverage, operation and promotion of actions for the protection of feta and its promotion abroad.
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**Interview with Minister Giorgos Georgantas on the Record Feta Exports**
**Interviewer:** Minister Georgantas, you recently announced that feta exports reached a staggering 605 million euros in 2022. What do you think has driven this remarkable increase, especially compared to 388 million euros in 2019?
**Minister Georgantas:** The surge in feta exports can be attributed to a growing international appreciation for authentic PDO products, coupled with strategic marketing efforts and the commitment to maintaining high-quality standards. The evolving consumer palette worldwide is recognizing the value of PDO products, and feta is at the forefront of this trend.
**Interviewer:** You mentioned the new ELGO – Dimitra law aimed at protecting feta’s integrity. Can you elaborate on how it will impact producers and potentially curb fraud in the market?
**Minister Georgantas:** Absolutely. Article 19 of the new law establishes a Committee for determining Milk Yield Limits based on scientific criteria. This ensures that we have an objective, reliable method to monitor production standards and maintain the authenticity of feta. It’s crucial for both consumer trust and producer fairness.
**Interviewer:** The dedicated funding of one million euros for EDOF must be a significant boost. How do you envision this funding being utilized in promoting feta abroad?
**Minister Georgantas:** The funding will support various initiatives, from marketing campaigns to educational outreach about the unique qualities of feta. Our goal is to enhance feta’s global presence and secure its esteemed position in international markets.
**Interviewer:** Given these developments, what do you believe will be the future trajectory of PDO feta in the global cheese market? Do you anticipate further growth, and what challenges might arise?
**Minister Georgantas:** Certainly, I see continued growth potential for PDO feta, but we must remain vigilant against challenges like counterfeit products and changing global trade dynamics. Open dialogue among producers, regulatory bodies, and consumers will be essential in navigating the future.
**Interviewer:** It’s clear that feta is more than just a cheese; it represents cultural heritage and quality. How do you think the protection of PDO products like feta resonates with consumers today?
**Minister Georgantas:** Consumers are increasingly valuing authenticity and quality in their food choices. The protection of PDO products like feta aligns with this trend, emphasizing the story behind the product the traceability, and the traditional methods of its craft. This cultural connection enhances their appreciation and demand.
**Interviewer:** Thank you, Minister, for sharing your insights. As feta continues to gain prominence globally, how do you believe market perceptions might change?
**Minister Georgantas:** That’s a thought-provoking question. With the increasing awareness of quality and authenticity, consumers may start to distinguish more clearly between genuine PDO feta and imitations. This evolution could reshape how brands position themselves in the market and reinforce the importance of supporting authentic regional products.
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**Discussion Point for Readers:** With the surge in feta PDO exports and increased governmental support for protecting its authenticity, do you think the global market will adapt to favor authentic products over cheaper alternatives? How might this shift influence your personal food choices?
