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A total of 200 pairs of Nike, in collaboration with the Louis Vuitton brand and designed by the late American designer Virgil Abloh, were sold at auction, totaling more than 25 million dollars. An unprecedented operation.
More than 100,000 dollars per pair of basketball on average. The sale of 200 Nike Air Force 1 models designed by Louis Vuitton designer Virgil Abloh greatly exceeded the expectations of the Sotheby’s auction house, totaling more than 25 million dollars.
The auctions were made exclusively online, from January 26th. And the date has a lot to do with the success of this sale, since it was barely a week following the presentation in Paris of the latest collection of the artistic director of Vuitton, who died at 41 of cancer in last November. Very popular among young people, Virgil Abloh was known for his ability to make the link between luxury and streetwear. Evidenced by this collaboration and its success.
An investment for luxury brands
At auction, the most expensive pair, flocked with the Nike comma and the Vuitton checkerboard, went for more than $350,000, a record for this model. The auction house estimates that buyers from more than 50 countries around the world participated in the auction and that more than half of those who won the lots are under 40 years old.
For years, the sneakers have become particularly popular collector’s items, fetching tens of thousands of dollars. To give themselves a facelift and expand their clientele, big names in luxury have become accustomed to creating collections in partnership with sports or fashion brands. streetwear.
► Read also : Basketball, “a shoe that can unite everyone”
The creator Virgil Abloh had meanwhile anticipated the organization of this sale before his death. Proceeds will be donated to the “Virgil Abloh Post-Modern Scholarship Fund,” a scholarship supporting the education of students of African American and African descent.
►Also read: Death of designer Virgil Abloh: a final show and tributes from the worldnd integer
