With a new strategic roadmap of 6.1 billion dirhams (541 million euros) over four years, the kingdom aims to strengthen the recovery of tourism sector. “Morocco is experiencing unprecedented momentum, and this roadmap is an excellent opportunity to transform the sector,” said Moroccan Tourism Minister Fatima-Zahra Amor.
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Morocco: the tourism industry in battle order
Signed as part of a collaboration between the government and the National Confederation of Tourism, the strategic roadmap 2023-2026 wanna “repositioning tourism as a key sector in the national economy”, specifies a communication from the Prime Minister, Aziz Akhannouch. Indeed, tourism, hard hit by the health crisis, contributes 7% to Morocco’s gross domestic product (GDP).
120 billion dirhams in revenue
If the sector generated a turnover of 22